"2025 witnessed the rise of the popular sensation, 'Bon Appetit, Your Majesty'"

In the world of K-dramas, 2025 has seen a standout contender that's captured the hearts of viewers globally - "Bon Appetit, Your Majesty". This period rom-com, produced by Studio Dragon and aired by tvN, has revived tvN's ratings and marked the highest rating of any tvN drama in 2025.

The series, which weaves together key elements of Korean culture, including Korean cuisine, K-pop, classic K-drama romance tropes, and culinary artistry, has tapped into the global buzz generated by other Korean hits like "Culinary Class Wars" and "KPop Demon Hunters".

"Bon Appetit, Your Majesty" stands as the only tvN drama in 2025 to crack double digits in viewership, with its fourth episode drawing 11.1 percent and a series-high of 12.7 percent nationwide viewership with its sixth episode on Sunday. The viewership of the show is split due to simultaneous streaming on Netflix and Tving.

The success of "Bon Appetit, Your Majesty" can be attributed in part to its distinctive focus on comedic beats. Lee Heon, played by Lee Chae-min, is a tyrant king with a refined palate, while Lim Yoon-a of girl group Girl's Generation stars as Ji-young.

The success of "Bon Appetit, Your Majesty" has sparked a ratings rebound for tvN, which had been struggling to maintain the momentum in 2025, after delivering strong results both at home and abroad in 2024 with titles like "Lovely Runner," "Queen of Tears" and "Jeongnyeon: The Star is Born".

The success of the series has also boosted investor confidence in Studio Dragon, the production company behind the series. Studio Dragon's performance is expected to climb after a sluggish first half, largely due to the success of "Bon Appetit, Your Majesty".

"Bon Appetit, Your Majesty" significantly outperformed Studio Dragon's long-term ratings average of 6.3 percent. The director of the TV series, Jang Tae-Yoo, is known for "My Love from the Star" and "The Painter of the Wind".

"Bon Appetit, Your Majesty" has breathed new life into tvN, a cable network that had long been celebrated as a powerhouse of hit K-dramas, with series such as the "Reply" franchise, "Crash Landing on You," "Mr. Sunshine" and "Guardian: The Lonely and Great God" under its belt.

In conclusion, "Bon Appetit, Your Majesty" is tvN's breakout hit of 2025, reviving the network's ratings and boosting investor confidence in Studio Dragon. The series' unique blend of comedy, romance, and Korean culture has resonated with audiences worldwide, making it a must-watch for K-drama enthusiasts.