"2025's SARAS Aajeevika Fair Kicks Off in Delhi: Over 400 Rural Women Business Owners Showcase Handmade Crafts, Sarees, and Authentic Regional Dishes"

The much-anticipated SARAS Aajeevika Mela-2025 has officially begun in Delhi, taking place at the Major Dhyan Chand National Stadium near India Gate from September 5 to 22. This year's Mela, hosted by the Union Ministry of Rural Development, promises a unique opportunity for Delhiites to experience the richness of India's villages and support women-led enterprises.

The SARAS Aajeevika Mela-2025 is connected to the Deendayal Antyodaya Yojana- National Rural Livelihood Mission (DAY-NRLM). Under this scheme, the Ministry has linked 10 crore women in 34 states and Union Territories, and over 2 crore have become "Lakhpati Didis," earning more than a lakh rupees annually.

The Mela features a variety of products for sale, including traditional sarees, woolen items, woodcraft, Palash and other natural products, and natural food items. Major companies like Amazon and Flipkart are backing the initiative, and some products have already been exported to the Maldives. Efforts are underway to make these products available across the country with the support of India Post.

Visitors can expect knowledge-sharing sessions on financial literacy, digital marketing, and business planning in the pavilions. Live demonstrations of crafts and food preparation will also be showcased. Urban visitors can experience rural life while exploring and purchasing authentic products from various Indian villages.

Cultural programs and entertainment zones for children will be organized at the Mela. The SARAS Aajeevika Mela-2025 will host the SARAS INDIA Food Court, offering a taste of India's diverse culinary delights. Eco-friendly initiatives and senior citizen cart services will also be available.

Competitions for school and college students will be held, providing an educational and engaging experience. The Ministry is focusing on skill development and marketing support for women entrepreneurs, aiming to create more women entrepreneurs through the Mela.

Union Agriculture Minister Shivraj Singh Chouhan visited flood-affected areas in Punjab before the Mela's commencement. The head of the Ministry of Rural Development, who is speaking at the SARAS Aajeevika Mela-2025 in Delhi in September 2025, is not explicitly named in the provided search results.

The SARAS Aajeevika Mela-2025 offers opportunities for convergence with agriculture, MSME, dairy, and skill development sectors. By attending the Mela, you can contribute to the empowerment of rural women and promote sustainable and authentic Indian products.