Ad Details: Indigenous Content Advertisements

In the digital advertising landscape, native advertising has become a popular choice for advertisers seeking to blend their promotional content seamlessly with the surrounding platform content. Here's a breakdown of the key aspects involved in creating and displaying native ads, as well as the role of both the advertiser and the publisher.

Image Specifications

The image used in a native ad should adhere to certain dimensions and file size limits. The maximum dimensions for the image are 400x300 pixels, and the file size should not exceed 900kb. The image can be in the formats of JPG, PNG, or static GIF.

On mobile devices, the image is cropped to a square shape, while on tablets and desktops, it is displayed as a rectangle. To ensure optimal display across all devices, logos and text should be positioned away from the edges of the image.

Content Options

The content for the native ad can be supplied by the advertiser or an outbound URL can be provided. The content can take various forms, such as whitepapers, case studies, podcasts, webinars, or outbound URLs.

Roles of Advertiser and Publisher

The advertiser is responsible for creating the native advertising assets and providing them to the publisher or platform. In contrast, the publisher or platform supplies the ad inventory where the ads are displayed.

Asset Deadline

To ensure a smooth advertising process, the assets for the native ad are due 3 business days before the start date.

Positioning of Assets

To maintain the native feel of the ad, it's important to position logos and text away from the edges of the image for optimal display across all devices.

URL and PDF Limitations

An URL can be provided for the native ad content, and the size limit for a PDF is 6MB.

Image Usage

The image in the native ad is used as a thumbnail, drawing the reader's attention to the content.

While this guide provides a general overview of native advertising, it's essential to consult with the specific platform or publisher you're working with for more detailed guidelines. By understanding the key aspects of native advertising, you can create effective and engaging campaigns that resonate with your target audience.