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Ad Tech Dissection: Unraveling the Advertising Technology Infrastructure

Advertising Technology Overhaul: Ciaran O'Kane Highlights Key Shifts in the Ad Tech Stack, Suggesting a Breakdown of Key Components

Reimagining Ad Tech: Disassembling the Advertising Technology Infrastructure
Reimagining Ad Tech: Disassembling the Advertising Technology Infrastructure

Ad Tech Dissection: Unraveling the Advertising Technology Infrastructure

The ad tech industry is gearing up for Q4, and the event that's creating a buzz is ATS London 2025. Scheduled for the 9th of September at the Queen Elizabeth II Centre, this significant gathering will kick off the media buying season.

ATS London 2025 is set to be a game-changer in the ad tech landscape, with a focus on the "unbundling of ad tech". This shift signifies the emergence of new startups in signal, algorithmic, and infrastructure categories, each specialising in specific areas rather than offering a broad range of features.

Two companies to watch in this new "unbundled" ad tech world are Nodals and Bedrock Platform. These innovative startups, which will be speaking at ATS London, have unlocked value and given rise to new solutions in the ecosystem. They offer capabilities that were previously bundled into bigger buying platforms.

The founders of Nodals and Bedrock Platform, who will be presenting at ATS London 2025, are not mentioned in the provided search results, adding an element of intrigue to the event.

If you're interested in learning more about these exciting developments, you can purchase your tickets for ATS London 2025 online through the provided link. Last-minute tickets are still available, so don't miss out on this opportunity to be at the forefront of the ad tech revolution.

For those who prefer a more detailed overview, a high-quality PDF download of the ATS London 2025 event details is available.

It's important to note that while the unbundling of ad tech is a significant trend, Demand-Side Platforms (DSPs) still have their place in the industry. The evolution of cloud computing is also being discussed in relation to ad tech, adding another layer of complexity and potential to this dynamic field.

As the ad tech industry in Europe prepares for Q4, ATS London 2025 is poised to be the event that sets the tone for the season. Don't miss your chance to be a part of this exciting event - purchase your tickets today!

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