Advantages of Transforming Your Online Shop into a Mobile Commerce App

Mobile commerce, or m-Commerce, is revolutionising the way businesses operate by enabling online transactions through mobile devices like smartphones and tablets. This digital shift is providing a multitude of benefits for businesses, from reducing costs to attracting new customers.

One of the key advantages of m-Commerce is the ease of access it offers customers. With a mobile app, customers can quickly discover products, eliminating the need to physically visit a store. This convenience results in better conversion and customer retention rates, as a smooth user experience is essential in today's competitive market.

The integration of social media accounts within mobile apps can also encourage word-of-mouth marketing, as customers are more likely to share their experiences with friends and family. This organic promotion can significantly boost a business's visibility and reputation.

Another financial benefit of m-Commerce is the reduction in marketing campaign expenses. By eliminating the need for costly SMS messages, paper newsletters, and brochures, businesses can save considerable resources.

M-Commerce is not just a sales channel; it also offers additional functionalities such as general information, search features, news feeds, and product prices. An optimised mobile application can help businesses attract new customers and hold onto their existing customer base.

Push notifications are a prime example of how m-Commerce can bring businesses closer to their customers. These notifications can provide real-time updates on sales, new products, or promotions, keeping customers engaged and informed.

Location tracking and personalised notifications are features that can further improve customer engagement and sales. By knowing a customer's location, businesses can send targeted offers or recommendations, increasing the likelihood of a sale.

The popularity of m-Commerce is on the rise, with Google's research revealing that 67% of people prefer to buy things from mobile-friendly eCommerce websites. Conversely, 61% of users will leave a non-mobile-friendly website, highlighting the importance of mobile optimisation for businesses.

The growth in smartphone technology has undoubtedly contributed to the increasing popularity of m-Commerce. According to a survey, the number of smartphone users is expected to reach 2.32 billion by the end of 2019 and might reach 2.87 billion by 2020.

M-Commerce also offers businesses the opportunity to gather customer buying habits, providing valuable insights for future strategies. Furthermore, it enables duty-free shopping experiences, broadening a business's customer base.

In the retail trade, m-Commerce is streamlining product access and reducing clutter. It is growing and evolving rapidly, offering businesses a chance to stay ahead of the curve and adapt to the digital age.

For businesses looking to develop a mobile app for their online store, there are several options available. App My Site is a WooCommerce mobile app builder, while smapOne is an iPhone application-building platform for companies focused on iOS users. Both platforms allow for fast digitalization of forms and processes for business use.

In conclusion, m-Commerce is transforming the way businesses operate, offering numerous benefits such as increased accessibility, cost savings, and improved customer engagement. By embracing this digital shift, businesses can stay competitive and thrive in the modern market.