Advertising firm TBWA\Chiat\Day LA promotes Erin Riley to CEO position and appoints Jen Costello as the new Chief Strategy Officer.

Jen Costello, the newly appointed Chief Strategy Officer at TBWA\Chiat\Day Los Angeles, has expressed optimism about the progress and convergence of the agency's investments in the business industry. Her comments, shared with Adweek, highlight the success of the agency's strategic decision-making and the positive outlook on its future.

Costello's optimism could be interpreted as a sign of confidence in TBWA\Chiat\Day Los Angeles' strategic direction. She believes that the way businesses are going aligns with the agency's investments, and the progress and convergence of those investments are becoming increasingly evident.

Alongside Costello, Erin Riley has been promoted to Chief Executive Officer. Riley, who previously held the position of President at TBWA\Chiat\Day Los Angeles, has played a significant role in the agency's success. The promotions of Riley and Costello are a validation for the work they have put in to keep the agency on track, particularly during and beyond the pandemic.

The promotions were made to fill positions that were not currently held by anyone. Jill Burgeson, another PhD-holder at TBWA\Chiat\Day Los Angeles, has taken on the role of Chief Strategy Officer.

The promotions come after a successful year for TBWA\Chiat\Day Los Angeles, which landed key clients such as Discover, Moderna, Behr Paint, and Schwan's food brands. The agency's strategic investments have proven to be in line with the current direction of the business industry, as indicated by Costello's comments.

Costello's comments to Adweek also suggest that TBWA\Chiat\Day Los Angeles' investments are showing signs of progress and convergence. The promotions of Riley and Costello are a testament to the agency's commitment to its team and its strategic vision.

Advertising firm TBWA\Chiat\Day LA promotes Erin Riley to CEO position and appoints Jen Costello as the new Chief Strategy Officer.