Aged-25 bicycle named Willner

Fahrrad Willner Celebrates 25 Years of Cycling Innovation

Fahrrad Willner, a traditional cycling company based in Ingolstadt, Germany, is celebrating its 25th anniversary this year. Founded in 1880 by Johann Willner, a trained precision mechanic and passionate tinkerer, the company has come a long way since its inception.

Over the years, Fahrrad Willner has made significant strides in embracing digitization. Smart service displays and connected components are becoming standard, transforming the cycling experience for customers. The company's focus on sustainability also extends to the cycling industry, with a commitment to reducing waste and promoting eco-friendly practices.

The demand for E-bikes has surged in recent years, and today, around 40 employees are employed at Fahrrad Willner. This growth can be attributed to the changing perception of E-bikes, which were initially viewed as mobility for seniors. However, with the onset of the Corona pandemic, whole families are buying E-bikes, even for children.

Children's E-bikes enable longer outings, more family time, and less parent taxi service. The ratio of body weight to bike weight is crucial for children's bicycles at Fahrrad Willner. The most frequent question when buying an E-bike is about the range.

Fahrrad Willner supports innovators in the cycling industry, such as the Austrian company WOOM, which has reimagined children's bicycles with color-coded brakes and kid-friendly ergonomics. The bicycles come with thoughtful technology such as hydraulic brakes, electric shifting, and smart battery solutions.

Good consulting at Fahrrad Willner is about listening and providing an 'experience' through test riding and fine-tuning. Martin Willner, the current leader of the company in its fifth generation, keeps an eye on technical progress, particularly since the E-bike boom began in 2015.

Martin Willner's son is set to join the family business as the sixth generation this fall. The company's focus on sustainability is evident in its practices, such as charging batteries between 20 and 80 percent to extend their lifespan. A new innovation at Fahrrad Willner is the "Click-Valve" that makes inflating tires as easy as an Instagram like.

Johann Willner was the first person in Ingolstadt to build a high wheel. He also founded a "discreet" cycling school, especially for women, where they could learn to ride a bicycle away from curious glances. Today, Fahrrad Willner remains a piece of freedom on two wheels, offering a wide range of traditional and E-bikes for all ages.

The next generation is already in the starting blocks, equipped with a helmet. As Fahrrad Willner continues to make inroads into cycling with smart technology and connected components, it looks forward to another 25 years of innovation and growth in the cycling industry.

The company's focus on sustainability also extends to the fashion-and-beauty industry, with a commitment to using eco-friendly materials.
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