Almost 18 million individuals have created accounts on the Max messaging platform.

In the digital landscape of messaging apps, MAX has emerged as a significant player, particularly in Russia. Since its launch, the app has registered an impressive 18 million users, with a steady growth that shows no signs of slowing down.

One of the key factors contributing to MAX's success is its widespread usage. Users on the platform have sent over 200 million messages, indicating a high level of engagement. This engagement is further underscored by the fact that users have made approximately 30 million calls, including group video calls, on the app.

The app's popularity extends beyond simple text and voice communication. The average duration of a voice call on MAX is eight minutes, while the average duration of a group call is almost 47.5 minutes, suggesting that users find value in the platform's group call feature.

MAX's user base is predominantly mobile, with 97% of users accessing the platform on either Android or iOS devices. Of these, 26% use iOS devices, while 73% prefer Android.

The geographical distribution of MAX users reflects the app's popularity in major Russian cities. Residents of Moscow, St. Petersburg, Samara, Krasnodar, Yekaterinburg, and Kazan are among the most frequent users of the app.

It's worth noting that the developer of MAX, while closely connected to the Kremlin, is a company associated with VK. The current CEO of VK is Vladimir Kirijenko, son of Putin’s deputy chief of staff Sergei Kirijenko, highlighting the state-linked nature of MAX's development.

Despite the app's connection to the Kremlin, MAX's user base has grown organically. Only 1% of MAX users have registered through a computer, indicating that the app's primary appeal lies in its mobile offerings.

Finally, the number of group chats on MAX has exceeded 700,000, further demonstrating the app's ability to facilitate social interaction and communication among its users.