Announcement of 2010 Winners for ASI's Counselor Distributor Choice Awards

In a grand ceremony at the ASI Show in Orlando, Gold Bond was honoured with the highest accolade of Supplier of the Year by the Advertising Specialty Institute (ASI). This prestigious award is given to suppliers who demonstrate unparalleled service, selection, and quality.

Gold Bond qualified for the competition by achieving an overall ASI Supplier Performance Rating of four stars or higher, having a minimum of 100 transactions reported, and being rated by at least 40 distributors in an award category that represents 5% or more of their product line.

The ASI Supplier Performance Ratings system evaluates suppliers based on various factors, including responsiveness, product quality, and order fulfilment. The system is designed to help distributors discern which supplier to do business with, as service and capabilities are often more important than price alone.

The awards recognise the most-valued ASI suppliers in 50 product categories. For suppliers, the list of winners provides a guidebook in terms of who to emulate to be best-in-class. This year, nearly 150 finalists were recognised, and 51 suppliers were named winners.

ASI provides a wide range of resources for the advertising specialty industry, including catalogs, information directories, newsletters, magazines, websites, and databases, as well as e-commerce, marketing, and selling tools. Distributors can download the official awards logo and promotional tools for use in their marketing materials from the ASI website.

The Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry. For more information about ASI, contact Rich Fairfield at rfairfield@our website.

Timothy M. Andrews, president and CEO of ASI, spoke about the significance of the awards, stating, "These awards represent the best of the best in our industry. They are a testament to the hard work and dedication of our suppliers and distributors."

The winners of the 2010 Counselor Distributor Choice Awards were also announced at the ceremony. The awards were determined by ASI Supplier Performance Ratings and votes cast by over 2,500 distributors. However, the search results do not provide information about who was awarded "Supplier of the Year" by ASI in 2010.

The ASI Supplier Performance Ratings can be accessed by distributors through ESP Online or the supplier ratings website. For those interested in learning more about the ratings system, a background video is available on the ASI website.