Artificial intelligence breaksinto the music industry, as one individual secures a recording contract by generating tunes, potentially openings doors for others to follow suit.
In a groundbreaking move for the music industry, independent record label Hallwood Media has signed a new artist named Oliver McCann. This is reportedly the first time an AI music creator has been signed by a label.
Oliver McCann, a visual designer by trade, has made a name for himself in the realm of AI-generated music. With no musical experience, McCann has leveraged AI tools to experiment with his creativity, resulting in a unique blend of indie-pop, electric soul, and country rap that has captured the attention of music fans worldwide.
McCann's music reached a significant milestone with three million streams, leading to his signing by Hallwood Media. The artist spends hours meticulously changing prompts multiple times to get the perfect end result using AI.
The use of AI in music creation is a growing trend. Deezer, a popular streaming service, estimates that 18% of songs uploaded daily to its platform are AI-generated. Tools like Suno and Udio are becoming more common, forming a new wave of synthetic music that is making waves online.
The success of McCann's music and the example of viral sensation Velvet Sundown, an AI-generated song, album art, and lyrics, demonstrate the potential for AI-generated music to achieve fame.
However, the signing of an AI music creator by Hallwood Media could have significant repercussions on the music industry. Some view AI as a new tool for musicians, while others see it as a potential disruption.
The global recorded music market now generates $20 billion from streaming, and the integration of AI could reshape this landscape. As AI music creation continues to grow in popularity and prospects, it will be interesting to see how the music industry adapts to this new wave of synthetic music.
Despite the growing adoption of AI, it remains a niche area compared to other applications. While chatbots like ChatGPT from Open AI are becoming more widely adopted, AI music creation is still in its infancy.
As of now, there are no search results indicating which music label McCann was signed to by AI Musik. Regardless, the signing of Oliver McCann by Hallwood Media marks a significant step forward for AI music and its potential role in the future of the music industry.
