ASI™ Appoints Larry Basinait as Executive Director for Member Services

The Advertising Specialty Institute (ASI), based in Trevose, PA, has announced a promotion for Larry Basinait, who has been appointed as the executive director of member services. Timothy M. Andrews, the president of ASI, made the announcement.

Basinait, who joined ASI in June 2003, brings a wealth of experience from senior marketing research roles with companies such as CIGNA Corporation, GE Financial Assurance, Oki Data Americas, Inc., Ryder Systems, Inc., and Sutherland Global Services. Prior to joining ASI, he managed a sales team for Sutherland Global Services.

In his new role, Basinait will be responsible for managing all membership-related program development, sales, and services. He will also continue his responsibilities of providing market research for ASI. Basinait's expanded role will allow him to have a more direct impact on what ASI offers to distributors and suppliers.

However, it's worth noting that Basinait has not been directly attributed with allowing a more direct impact on what ASI offers to distributors and suppliers. This potential impact is a result of his expanded role rather than his previous accomplishments.

One of the highly visible industry statistics produced by ASI is the annual Counselor Magazine State of the Industry report. While Basinait has not been specifically mentioned as being involved in its production, his new role at ASI involves using ASI's research to drive more of ASI's product decision-making.

According to Timothy M. Andrews, Basinait has re-defined market and editorial research at ASI. This re-definition is expected to contribute significantly to ASI's product decision-making processes and member services.

Basinait holds an MBA from the University of Chicago and earned his undergraduate degrees from the State University of New York at Oswego.

The Advertising Specialty Institute (ASI) is the largest media organization serving the promotional products industry. With Basinait's expanded role, the institute aims to enhance members' and clients' experiences when doing business with ASI.