ASI's ESP Now Offers Distributors a Complimentary, All-Inclusive Print-Procurement Service

In an exciting development for the promotional products industry, the Advertising Specialty Institute (ASI) has launched a new platform called PrintGizmo. Hosted and managed by eLynxx Solutions, a print procurement software company, PrintGizmo is set to revolutionize the way distributors source and manage print projects.

PrintGizmo offers a unique service, being the only platform in the industry that provides customizable templates, pre-set product catalogs, and efficient sourcing from a larger pool of high-quality, competitively priced printers to distributors.

The platform is designed to benefit both distributors and printers. For distributors, PrintGizmo offers an easily accessible revenue stream, higher profit margins on custom-quoted print projects, and the ability to source custom print jobs from multiple printers at a glance, eliminating the need for price shopping and time-consuming calls to multiple providers.

For printers, PrintGizmo presents an opportunity to expand their client base and streamline their order management processes.

PrintGizmo is divided into two pricing options: "Get a Quote" and "Receive Instant Pricing". The "Get a Quote" option allows distributors to create a custom job, ask blind printers to bid on the business, and then review and choose bids based on price, turnaround, shipping, and other criteria. On the other hand, the "Receive Instant Pricing" option enables distributors to easily order printed items like business cards from an online catalog of options, using the order form or templates.

Any ASI member can apply to become a printer on PrintGizmo, but all applicants must commit to ASI's quality and service expectations and complete the Commercial Printer Application to be vetted by eLynxx Solutions.

Bob DeFord, senior vice president of distributor sales and marketing at ASI, who spent 14 years in the print broker business earlier in his career, is confident that PrintGizmo will be a game-changer for the industry. He believes that the platform will not only streamline the process of sourcing and managing print projects but also foster stronger relationships between distributors and printers.

PrintGizmo is available to all licensed ESP users with no additional costs, making it a free, value-added benefit for ESP users. The PrintGizmo button appears directly below the distributor's profile image in the upper right corner of ESP when logged in, making it easily accessible for all users.

With PrintGizmo, the promotional products industry is poised for a significant leap forward, offering distributors and printers a more efficient, cost-effective, and streamlined way of doing business.