Aston Martin's New Delhi branch partners with VANAHA for a high-end display event in Pune
Shapoorji Pallonji Real Estate Hosts Luxury Event at VANAHA in Pune
Shapoorji Pallonji Real Estate (SPRE), a significant segment of the Shapoorji Pallonji Group, recently hosted an experiential event at VANAHA, their premium residential project in Pune. The event, held at the VANAHA Experience Centre, was a one-of-a-kind marketing activation in the Indian real estate industry and attracted more than 500 partners, influencers, and prospective buyers.
The latest strategic alignment between SPRE and Aston Martin was showcased during the event, with Aston Martin New Delhi presenting its luxury car models at VANAHA. The collaboration between the two brands highlighted the synergy between luxury real estate and luxury automobiles, enhancing the aspirational lifestyle experience for VANAHA residents and visitors.
The event offered attendees a chance to immerse themselves in the world of ultra-luxury automobiles, with two Aston Martin models - Vantage and DBX 707 - on display. The presence of Aston Martin vehicles like the Vantage model at the VANAHA site emphasized this luxury association.
Located near Pune's key IT hubs like Hinjewadi, Mahalunge-Mann Hi-Tech City Park, and Baner, VANAHA is strategically positioned to offer exceptional connectivity and lifestyle appeal for professionals. The township, spread over 1000 acres near Bavdhan, also boasts proximity to renowned educational institutions, multi-speciality hospitals, established commercial centres, and the prestigious Oxford Golf Course.
VANAHA Verdant, a premium residential development within the township, will offer approximately 10 lakh square feet of saleable area, spread over approximately 5 acres. SPRE, a well-regarded, reputed player in the Indian real estate sector known for its cutting-edge design innovation, construction quality, and architectural excellence, has made inroads into most Indian cities-Mumbai, Pune, Bangalore, Gurugram, and Kolkata-with a variety of developments.
The strategic location of VANAHA, along with the upcoming infrastructure upgrades such as the Metro Line 2 (Chandni Chowk to Viman Nagar), the proposed 10-lane Mumbai-Bangalore National Highway, the proposed 6-lane Paud-Mahad corridor, the proposed new 8-lane flyover at Chandni Chowk, and the proposed 14-lane wide Ring Road, will significantly enhance accessibility and value for VANAHA residents.
In addition to these infrastructure developments, VANAHA blends nature with connectivity, offering residents a serene, green lifestyle surrounded by over 400 species of flora and fauna. The township, with its luxury lifestyle showcase, exclusive collaboration with Aston Martin, and commitment to exclusivity and high-end luxury appeal, is poised to position itself as not only a luxury living space but also an experiential luxury brand destination in Pune.
For more information about Shapoorji Pallonji Real Estate and their projects, visit their website at www.shapoorjirealestate.com.
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Mr. Sriram Mahadevan, CEO of Shapoorji Pallonji Real Estate and MD of Joyville Shapoorji Housing, commented on the event:
"We are thrilled to have partnered with Aston Martin for this unique event. Our aim is to provide our residents with an unparalleled luxury lifestyle experience, and this collaboration is a testament to that commitment. The response we have received has been overwhelming, and we are excited about the future of VANAHA."
The event set a new precedent for experiential brand engagement in the Indian real estate sector, marking a strategic move to position VANAHA as a luxury living space and an experiential luxury brand destination in Pune.
- Shapoorji Pallonji Real Estate, a division of the Shapoorji Pallonji Group, hosted an event at their luxury residential project VANAHA in Pune.
- The event, showcasing the latest strategic alignment between SPRE and Aston Martin, attracted over 500 partners, influencers, and potential buyers.
- The collaboration between the two brands aimed to enhance the aspirational lifestyle experience of VANAHA residents and visitors.
- Aston Martin New Delhi displayed their luxury car models, including the Vantage and DBX 707, at the event.
- The presence of Aston Martin vehicles, such as the Vantage model at the VANAHA site, highlighted the luxury association.
- Located near Pune's key IT hubs, VANAHA offers exceptional connectivity and lifestyle appeal for professionals.
- The township, spread over 1000 acres near Bavdhan, is close to renowned educational institutions, hospitals, commercial centers, and the Oxford Golf Course.
- VANAHA Verdant, a premium residential development within the township, will offer approximately 10 lakh square feet of saleable area.
- SPRE, a reputed player in the Indian real estate sector, is known for its design innovation, construction quality, and architectural excellence.
- The strategic location of VANAHA is further boosted by upcoming infrastructure developments.
- These include the Metro Line 2, the proposed 10-lane Mumbai-Bangalore National Highway, the proposed 6-lane Paud-Mahad corridor, the proposed new 8-lane flyover at Chandni Chowk, and the proposed 14-lane Ring Road.
- VANAHA blends nature with connectivity, offering a serene, green lifestyle amidst over 400 species of flora and fauna.
- The township's luxury lifestyle showcase, exclusive Aston Martin collaboration, and commitment to exclusivity and high-end luxury appeal position it as a luxury living space and a destination for experiential luxury.
- For more information about Shapoorji Pallonji Real Estate and their projects, visit their website at [source URL].
- The CEO of Shapoorji Pallonji Real Estate, Mr. Sriram Mahadevan, commented on the event, expressing excitement about the future of VANAHA.
- The event marked a new precedent for experiential brand engagement in the Indian real estate sector.
- The strategic move positions VANAHA as a luxury living space and an experiential luxury brand destination in Pune.
- In the realm of education, this event signifies the importance of aligning with leading brands to create an aspirational lifestyle experience.
- For businesses seeking to establish a presence in the luxury market, partnerships such as this one offer valuable opportunities for brand growth and consumer engagement.
- The introduction of electric vehicles, such as electric Aston Martins, into the luxury car market is a significant trend in both business and infrastructure development.
- In the context of innovation, this event demonstrates how traditional industries like real estate can embrace modern trends, such as experiential marketing and electric mobility.
- The event also had a positive impact on the lifestyle sector, demonstrating how luxury real estate can elevate and enrich the living experience of its residents.
- In the broader picture, the collaboration between SPRE and Aston Martin sets an example for responsible partnerships in various industries, promoting sustainable growth, and contributing to local economies.
