Athletes from the University of Manitoba's sports teams, known as Bisons, have undergone a rebranding and revealed a fresh new logo.

University of Manitoba Bisons Unveil New Sports Team Logo

The University of Manitoba Bisons have a new look for their sports teams, with a rebranding initiative that commenced in 2024. The rebrand, which was detailed in a press release, included consultation with student-athletes, coaches, volunteers, parents, recreation services members, members of the Indigenous community, and others.

The new logo features a forward-facing bison that is primarily brown and gold with white and blue accents. Blue was added to the new logo to ensure visual cohesion with the university's broader brand. The Manitoba Bisons football team will don the new logo for the first time in the 2025-2026 season, while the football team previously played with the old logo.

The school president, Michael Benarroch, stated that the new look reflects the vibrancy of the University of Manitoba's future. The rebrand was unveiled in a statement and has been met with excitement by the university community.

The Manitoba Bisons football team lost their first game of the 2025 season, with a score of 21-9 against the UBC Thunderbirds. However, the football team will adapt the new logo in the 2026-2027 season, and their next game will mark their return to the field after their loss last week. The Manitoba Bisons football team will play their next game on Friday, September 5, against the Calgary Dinos.

The rebranding of the University of Manitoba Bisons sports teams was done by the Indigenous Advisory Circle. The Manitoba Bisons football team is not the only program that has undergone a rebrand recently. The McGill Redbirds, Regina Rams, and several other programs have also undergone similar rebrands.

A graphic illustrating the history of Manitoba Bisons logos has been provided, allowing fans to compare the old and new logos and appreciate the evolution of the Bisons' brand. The new logo is sure to be a hit with fans and will undoubtedly add to the excitement surrounding the University of Manitoba Bisons sports teams.

Athletes from the University of Manitoba's sports teams, known as Bisons, have undergone a rebranding and revealed a fresh new logo.