Athletes Usain Bolt and Abby Wambach Compete in Gatorade's Nod to Its Iconic Jordan-Hamm Commercial
In a nod to its iconic "Battle of the Sexes" campaign, Gatorade launched a new advertisement titled "I Can Do Better" in 2021. The 30-second spot, set to music by Kid Cudi, features retired athletes Abby Wambach (US football) and Usain Bolt (track and field) going head-to-head in a series of competitions.
Simone Biles (gymnastics) and Eliud Kipchoge (long-distance running) also appear as prominent figures in the advertisement. The theme of the campaign is that in sports, it's not about gender, but mental strength and endurance – a modern take on the "Battle of the Sexes" concept that Gatorade introduced back in 1999.
The competitive spirit depicted in the original advertisement is still present in the new one. The competitions in the advertisement are designed to test the mettle of Abby Wambach and Usain Bolt, showcasing a competitive spirit between athletes.
While the advertisement does not specify the outcome of the competitions or the specific athletes involved, it aligns with the NCAA March Madness for 2021. Abby Wambach, a FIFA Women's World Cup champion, and Usain Bolt, an Olympic track icon, bring their legendary prowess to the screen.
The new advertisement was launched by Gatorade and TBWA\Chiat\Day Los Angeles. It does not provide any information about the location or environment of the competitions. Furthermore, it does not indicate whether a winner is declared in the competitions.
Overall, the new advertisement serves as a testament to the enduring spirit of competition and the belief that anyone can do better. With the participation of Abby Wambach, Usain Bolt, Simone Biles, and Eliud Kipchoge, it promises to inspire viewers to push their own boundaries.
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