Auto Manufacturer Honda Dominates at Consumer Choice Awards, Takes Home Multiple Awards for Various Models

In a significant shift from the previous Brand Image Awards, Kelley Blue Book has unveiled the winners of the 2024 Consumer Choice Awards. These prestigious accolades are determined by in-market shoppers on Kelley Blue Book's KBB.com, reflecting the changing landscape of consumer preferences.

Truck Brands Shake Up the Competition

The truck segment saw a major shift in 2024 as Ram claimed the coveted Best Overall Truck Brand Award, breaking Toyota's five-year winning streak. This victory marked Ram's triumph in the Best Overall Truck Brand category as well.

Luxury Brands Regain Their Prestige

In the luxury segment, Porsche reclaimed the Best Performance Luxury Brand Award, while Lexus was named Best Overall Luxury Brand. Lexus also secured the Most Trusted Luxury Brand title, demonstrating the brand's enduring appeal. Mercedes-Benz, on the other hand, won the Best Car Styling Luxury Brand and Most Refined Luxury Brand awards.

Honda Dominates the Non-Luxury Categories

Honda emerged as a major winner in the 2024 Consumer Choice Awards, dominating the non-luxury categories. The brand won several accolades, including Best Overall Brand, Most Trusted Brand, Best Value Brand, Best Performance Brand, Best In-Vehicle Experience Brand, and the award for Best Overall EV/Hybrid Brand. However, no award for Best Car Styling Brand was mentioned for Honda.

A Year for New Car Purchases

2024 is considered a good time for consumers to buy a new car due to supply stabilization and increased deals. With brands vying for consumer attention, the year promises to offer a wide range of options for those in the market for a new vehicle.

Tesla Faces Increased Competition

Despite Tesla receiving the most consumer choice award votes among automobile brands in 2024, the company faces increased competition from both legacy and start-up brands. Tesla's limited model lineup continues to age, posing a challenge to the company's market share.

Dodge's Continued Success in Car Styling

Dodge won Best Car Styling Brand among non-luxury automakers for the fifth time in the past six years, demonstrating the brand's commitment to aesthetics and design.

Buick won the Best Value Luxury Brand award, rounding off a year of diverse and exciting wins in the 2024 Kelley Blue Book Consumer Choice Awards.