Auto manufacturer SOUEAST secures exclusive sponsorship for Dubai Fashion Week 2025-26, marking its entry into the fashion industry.

In a groundbreaking move, Chinese automotive brand SOUEAST has announced a strategic partnership with Dubai Fashion Week. This partnership marks a significant milestone for SOUEAST, as it seeks to solidify its premium and global brand identity.

This is the first-ever collaboration between Dubai Fashion Week and a Chinese automotive brand, signifying a fusion of fashion and urban mobility. Dubai Fashion Week, ranked among the world's top five fashion weeks, aims to showcase Dubai's creative energy and commercial appeal, while emphasising fashion, eco-consciousness, and sustainability.

SOUEAST, known for addressing the diverse mobility needs of global urban youth, has renewed its commitment to its 'EASE YOUR LIFE' philosophy since 2024. The brand has been making waves, launching new models across the UAE, Saudi Arabia, Qatar, and Kuwait this year.

As the exclusive automotive partner for Dubai Fashion Week 2025-26, SOUEAST will engage deeply in international fashion events throughout the year. The partnership aims to establish new trends in urban mobility and will see SOUEAST making its debut at the spring/summer show of Dubai Fashion Week in September.

In a unique twist, SOUEAST will partner with renowned designers to fuse automotive engineering with high fashion aesthetics. The information regarding SOUEAST as the official automotive partner of Dubai Fashion Week 2025-26 and details about the company behind it are not available in the provided search results.

SOUEAST's logo is now on the event's official website as a sponsor, symbolising the brand's integration with iconic, fashionable landmarks in each region. This partnership is a significant one for SOUEAST in the fashion industry, as it seeks to earn a place on the global fashion stage.

Dubai Fashion Week, co-founded by Dubai Design District (d3) and the Arab Fashion Council (AFC), seeks to earn a place on the global fashion stage. This collaboration between SOUEAST and Dubai Fashion Week is set to be a game-changer, redefining the intersection of fashion and urban mobility.