Barrier-free interaction now accessible, as commercial blocking software services either cannot or refuse to provide it, according to BetBlocker.

BetBlocker, a free and anonymous gambling blocking tool, is making its way to North America, backed by major industry players like ROGA, Draftkings, and Bally's. The charity-run service aims to empower players to take control of their own access to gambling, whether that means taking a complete break or using the Scheduler to restrict during windows of known vulnerability.

With a growing presence in North America, BetBlocker offers unmatched, comprehensive protection. It blocks access to over 100,000 websites and apps, including a growing number of unregulated operators. This makes it an essential tool for players seeking to manage their gambling habits.

North America is home to mature gambling markets. An estimated 60% of the Canadian population and half of the US population engage in gambling each year. However, the challenges for further development in this market remain. The search results do not provide specific information on the number of BetBlocker users in North America, but the partnership with ROGA is expected to significantly increase the number of US users.

ROGA, the Responsible Gambling Council, plays an essential role in creating evidence-based best practices for the industry. They believe that player well-being and commercial success are interconnected. Success in responsible gambling in the US, according to ROGA, means further integration of resources and tools into the player experience and personalization of resources and tools for players.

The partnership between BetBlocker and ROGA aims to promote the use of BetBlocker and normalize its use as a proactive and responsible decision for players who need to restrict their play. ROGA is spearheading the creation of a shared data clearinghouse for multi-state, multi-operator self-exclusions to expand protections for those who wish to restrict their gaming behavior.

Duncan, the founder of BetBlocker, believes that BetBlocker is not a magic bullet for gambling harm but should form part of a far wider toolkit for responsible gambling. He hopes that the sector as a whole works together to reach players earlier and pushes for a societal change in attitudes, similar to the one that resulted in seatbelt usage, where more gamblers think about how to keep their gambling safe and fun before they play.

ROGA also believes that the partnership will help reach players earlier, before they identify as harmed by gambling, and work to change cultural attitudes towards engaging with gambling and safer gambling tools. User uptake is the most important indicator of BetBlocker's success, and with the support of ROGA and other industry leaders, it is poised to make a significant impact on responsible gambling in North America.

Barrier-free interaction now accessible, as commercial blocking software services either cannot or refuse to provide it, according to BetBlocker.