BetMGM sportsbook launches "Make It Legendary" advertising campaign, featuring Jon Hamm as the star

BetMGM Unveils New Advertising Campaign: 'Make it Legendary'

BetMGM, a leading company in the iGaming industry, has launched a new advertising campaign titled 'Make it Legendary'. The campaign, aimed at refreshing BetMGM's brand identity, will be rolled out across television, digital, social, and BetMGM venues nationwide.

The 'Make it Legendary' campaign, created with ad agency Highdive, features 'Mad Men' star Jon Hamm. In a statement, Hamm described the campaign as all about style and capturing the energy of BetMGM. He further praised the campaign as witty, cinematic, and portraying betting with BetMGM as an unmatched experience.

Noam Murro, the director of six future commercials for the campaign, has confirmed that the first advertisement will debut on August 30. The first advertisement will be broadcast during college football broadcasts.

BetMGM describes the campaign as unlocking a world of possibilities, elevated experiences, and exceptional hospitality. The campaign is centered around BetMGM's growing entertainment ecosystem.

Despite the excitement surrounding the campaign, BetMGM has chosen to keep certain details under wraps. The duration and scope of the campaign, as well as any financial details or partnerships related to the campaign, remain undisclosed. The geographical location where the campaign will be launched is also yet to be specified, beyond being nationwide.

The 'Make it Legendary' campaign marks a significant step for BetMGM, as they continue to establish themselves as a major player in the iGaming industry. With the star power of Jon Hamm and the creative direction of Noam Murro, the campaign promises to be a game-changer for the brand.

Stay tuned for more updates as the 'Make it Legendary' campaign unfolds.