Betting platform Unibet initiates a campaign focused on promoting heart health consciousness
Kindred Group, a leading name in the gaming industry, is making a significant impact by focusing on responsible play and extending this ethos to the sports world. This is evident in their 'Follow Your Heart' campaign, a unique initiative that links sports and heart health.
The 'Follow Your Heart' campaign, a partnership between Unibet, Tour de Tietema, and the Dutch cycling community, aims to educate the public in the Netherlands and Belgium about lifesaving skills. The initiative seeks to inspire as many Dutch people as possible to complete an Augmented Reality (AR) experience, designed specifically for the cycling community.
The campaign is not just about raising awareness; it's about empowering individuals to take action. Lennart Kessels, General Manager Netherlands for Kindred Group, and Dennis Marien, General Manager Belgium, Kindred Group, have emphasized the importance of educating the public about the eight lifesaving techniques.
Bas Tietema, one of the owners of Tour de Tietema, has personally felt the importance of heart health within the cycling community. He stated that a less well-functioning heart can cause insecurity, and the 'Follow Your Heart' campaign is a step towards addressing this concern.
The Tour de Tietema cycling team, which reaches a vast audience, is using its influence to bring attention to heart health and lifesaving skills. The team will wear a unique jersey at events like the Tour of Antalya, with 'Follow Your Heart' on the chest, hearts on the sleeve, and the eight lifesaving skills forming a heart on the back.
The AR experience, a key component of the campaign, guides users through an eight-step process of lifesaving resuscitation. Digital versions of team owners Bas Tietema, Devin van der Wiel, and Josse Wester will be part of this interactive learning experience.
Previously, Kindred Group has collaborated with Club Bruges to raise awareness for the eight life-saving skills. The 'Follow Your Heart' campaign is a testament to Kindred Group's commitment to promoting health and well-being beyond the gaming realm.
By leveraging the popularity of cycling and the visibility of events like the Tour de Tietema, the 'Follow Your Heart' campaign seeks to increase public knowledge of cardiac arrest risks and prevention, encourage people to get trained in CPR and the use of defibrillators (AEDs), and support greater emergency readiness within the Dutch cycling community and beyond. The campaign's impact has been significant in promoting resuscitation education, helping more individuals feel confident to act in the event of sudden cardiac arrest, and improving survival rates through timely public intervention.
For a detailed and up-to-date account of the campaign's activities and impact, checking the official Unibet or Tour de Tietema communication channels, or Dutch health promotion sources would be necessary.
- Kindred Group, a dominant player in the gaming industry, champions responsible play, extending it to the sports world through their 'Follow Your Heart' campaign.
- The 'Follow Your Heart' campaign, a collaborative initiative between Unibet, Tour de Tietema, and the Dutch cycling community, aims to educate about lifesaving skills in the Netherlands and Belgium.
- The initiative encourages Dutch people to complete an Augmented Reality (AR) experience, designed specifically for the cycling community.
- The 'Follow Your Heart' campaign is not just about raising awareness; it empowers individuals to take action.
- Lennart Kessels, General Manager Netherlands for Kindred Group, and Dennis Marien, General Manager Belgium, emphasize the importance of educating the public about the eight lifesaving techniques.
- Bas Tietema, one of the owners of Tour de Tietema, underscores the importance of heart health within the cycling community.
- Tietema emphasizes that a less well-functioning heart can cause insecurity, and the 'Follow Your Heart' campaign is a step towards addressing this concern.
- The Tour de Tietema cycling team, with its wide reach, uses its influence to bring attention to heart health and lifesaving skills.
- At events like the Tour of Antalya, the team will wear a unique jersey with 'Follow Your Heart' on the chest, hearts on the sleeve, and the eight lifesaving skills forming a heart on the back.
- The AR experience, a key component of the campaign, guides users through an eight-step process of lifesaving resuscitation.
- Digital versions of team owners Bas Tietema, Devin van der Wiel, and Josse Wester will be part of this interactive learning experience.
- Previously, Kindred Group collaborated with Club Bruges to raise awareness for the eight life-saving skills.
- The 'Follow Your Heart' campaign exemplifies Kindred Group's commitment to promoting health and well-being beyond the gaming realm.
- By leveraging the popularity of cycling and the visibility of events like the Tour de Tietema, the 'Follow Your Heart' campaign aims to increase public knowledge of cardiac arrest risks and prevention.
- The campaign encourages people to get trained in CPR and the use of defibrillators (AEDs) and support greater emergency readiness.
- The 'Follow Your Heart' campaign's impact has been significant in promoting resuscitation education.
- More individuals feel confident to act in the event of sudden cardiac arrest, improving survival rates through timely public intervention.
- For a comprehensive account of the campaign's activities and impact, checking the official Unibet or Tour de Tietema communication channels or Dutch health promotion sources is recommended.
- Kindred Group's 'Follow Your Heart' campaign bridges the worlds of fitness-and-exercise and mental-health, fostering a culture of responsibility and collaboration.
- The campaign's focus on lifesaving skills aligns with the health-and-wellness sector, underscoring the importance of proactive health measures.
- By combining sports betting with a vital health initiative, Kindred Group demonstrates a unique approach to corporate social responsibility.
- As the 'Follow Your Heart' campaign gains traction, it sets a precedent for other gaming companies to embrace corporate social responsibility and mental-health awareness.
- In the realm of entertainment, celebrities like athletes and movie stars often have a significant impact on shaping public opinion and social trends.
- The 'Follow Your Heart' campaign, by associating with the popular Tour de Tietema, taps into the immense influence of athletes to promote heart health and lifesaving skills.
- This collaborative effort between business, sports, and health-and-wellness sectors is a testament to the power of cross-industry partnerships in bringing about social change and promoting responsible gambling trends.
