Binance Introduces 'Humans of Binance': A Platform for Sharing Authentic Personal Stories of Cryptocurrency Transformation

Binance, the world's largest crypto exchange, has announced the launch of a global storytelling series called "Humans of Binance". This campaign aims to put "real people" at the centre of conversations about crypto adoption and financial inclusion.

The series, released as short videos, showcases everyday people whose lives have been changed by crypto and the Binance ecosystem. The stories will be available on the campaign's landing page and across Binance's channels, with a new story being published each week for the coming weeks.

The series opens with a 57-year-old retiree named Luis from Latin America who turned to crypto to stay financially active and feel part of a global community. Luis learned the basics of crypto through Binance Academy and now produces simple, accessible content to help others understand blockchain and Web3.

The campaign invites the wider Binance community to join in, encouraging users to share their personal crypto journeys on social media using the hashtag #HumansOfBinance. The most inspiring submissions will be turned into short animated films and amplified across Binance platforms.

Selected storytellers will share a prize pool worth $8,000 in USDC; entrants must also complete a brief survey to be eligible. The exact identities of these participants are not detailed in the search results provided.

Yi He, Co-Founder of Binance, sees "Humans of Binance" as a movement that celebrates the real impact crypto has on everyday lives. According to Yi He, crypto gives people around the world the chance to empower themselves financially, protect what they've worked for, and connect across borders with ease.

The series follows a clear change in tone, one that leans on everyday stories to make blockchain feel less abstract and more useful. Through the series, viewers can see the hopes, dreams, and resilience behind the technology, reminding them why this journey matters so much.

In addition to education and access, the series showcases how technology can open practical financial and learning opportunities worldwide. Luis, for instance, is mentoring newcomers who are just getting started with crypto.

The "Humans of Binance" campaign is part of Binance's broader messaging about education and access, aiming to support users with accessible learning and secure products. Anyone who wants to watch the first episode or share their own story, and potentially enter the $8,000 USDC prize pool, can find full details on Binance's campaign page.