Boosting Digital Subscriptions in Emerging Markets through Advanced Local Payment Solutions - dLocal and Cleeng Team Up
In a move to enhance the digital subscription landscape in Brazil, Cleeng, a leading Subscriber Retention Management (SRM®) platform, and dLocal, a NASDAQ-listed provider of local and alternative payment solutions, have joined forces. This partnership aims to drive growth and retention in the dynamic subscription market of Brazil, while providing solutions tailored to the rapidly evolving consumer preferences and payment habits in the region.
The collaboration delivers seamless payment experiences that increase conversion rates and reduce churn, a key challenge in Brazil's digital subscription market due to limited credit card use and payment failures. By offering familiar and widely used payment methods, the solution makes subscriptions more accessible and reliable for a broader audience without relying on international credit cards.
dLocal, with its robust infrastructure and deep local expertise, leverages its capabilities to deliver these seamless payment experiences. The company specialises in providing local and alternative payment solutions tailored to emerging markets, such as Brazil, where the growth of local payment solutions is making digital subscriptions more accessible and reliable for consumers.
The partnership starts in Brazil with PIX, a local payment method, and will be facilitated by Primer, ensuring smooth subscription billing and improved customer experiences. Cleeng integrates PIX to empower clients to reach broader audiences and reduce friction in the subscription journey.
The broader digital transformation market in Brazil, including digital subscriptions, is projected to reach USD 75.8 billion by 2030. With over 86% of the population connected to the internet, the digital subscription sector is experiencing rapid expansion. This partnership aims to enable Brazilian subscription services and digital content providers to offer local payment methods such as PIX, further fuelling this growth.
Enzo Bermond, Senior Product Manager at Cleeng, stated that the partnership with dLocal enables local payment experiences in Brazil. Andrea Wajl, Head of Account Management at dLocal, mentioned that this collaboration exemplifies their commitment to tackling challenges in the digital subscription space.
This partnership addresses the challenges faced by digital subscription service providers offering content such as streaming, e-learning, and digital media in Brazil. By offering local payment solutions, it unlocks new growth opportunities for global media companies looking to expand their reach in the Brazilian market.
In conclusion, the partnership between Cleeng and dLocal is set to revolutionise the digital subscription landscape in Brazil, making subscriptions more accessible, reliable, and enjoyable for consumers while providing growth opportunities for digital content providers.
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