Boosting Kapwing's Authority Score from 65 to 70 by the Content Team's Efforts

In a strategic move, the content strategy at Kapwing was relaunched with a dedicated team of three individuals. This team's mission was to elevate Kapwing's online presence and improve user engagement.

One of the key strategies implemented was a meticulous approach to metadata tags. The number of tags was reduced to 12, each assigned a keyword-rich title, custom description, and curated content. This streamlined approach aimed to make Kapwing's content more easily discoverable and relevant to searchers.

The efforts paid off, as Kapwing's domain authority increased from 66 to 67, and views climbed from 5.3 million to 6 million. For a more detailed insight into Kapwing's tagging and internal linking strategy, SEO Buddy's blog offers an informative read, having published a blog last month detailing Kapwing's rise from 65 to 69.

Kapwing's SEO strategy was not based on tricks or volume but focused on serving users better than competitors with consistency and care. This approach, coupled with a simple framework that considered impact, cost, and relevance, guided the team's decisions on what to work on.

One of the significant changes made to landing pages was the addition of FAQs, new examples, and broader coverage. This update made the pages more relevant for 2025 searchers, contributing to the overall success of the strategy.

The team also launched 5 new landing pages and optimized 58 old ones, including strategic redirects to resolve keyword cannibalization. This strategic approach led to record highs in Google Search impressions.

Moreover, Kapwing's creative approach to earning backlinks involved "backlink stunts" and timely campaigns. The Spotify Wrapped Template, Netflix Wrapped tool, and Deepfake Global Interest Report all earned organic links, with the latter landing 14 backlinks from outlets like Newsweek and The Mirror.

Organic traffic at Kapwing also saw a significant boost, jumping from 5.2 million to over 7 million views per quarter. Existing authority and freshness were key factors that contributed to this success.

In conclusion, Kapwing's strategic approach to SEO, focusing on user experience and creative campaigns, has yielded impressive results. The team's dedication to serving users better than competitors and maintaining a consistent, high-quality content strategy has proven to be a winning formula.