Caesars Entertainment unveils third self-developed game in New Jersey

Caesars Entertainment Launches Signature American Roulette

Caesars Entertainment has expanded its online casino offerings with the release of Signature American Roulette, the latest in-house developed title that launched in August 2025. Now available on Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino platforms in New Jersey, this game marks the third proprietary title in Caesars' Signature series, developed by Empire Creative [1][2][3].

This new roulette variation offers several unique features designed to enhance the player experience. Players can customise the wheel spin direction and speed, providing a tailored roulette experience. Additionally, the game features a 'favorites bet' system, enabling quick placement of preferred bets. Mobile users will appreciate the support for both portrait and landscape modes, ensuring an engaging experience on various devices [1].

The launch of Signature American Roulette is part of Caesars' growing investment in building proprietary content. Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital, commented that the game aligns with their commitment to delivering immersive and player-centric table games. Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, stated that the latest addition to the Signature series of table games is a standout for their online casino players [1][2][3].

Empire Creative, responsible for crafting Caesars' portfolio of Signature table game products, was formed as part of a games development and technology partnership with Bragg Gaming. The studio, led by Caesars Entertainment, developed the new game [1][2][3].

In pre-market trading, shares in Caesars Entertainment Inc (NASDAQ:CZR) were up 0.92%. However, shares closed 0.41% lower at $24.04 per share in New York Friday [1][2][3].

For Caesars players in New Jersey, the launch of Signature American Roulette complements their suite of Caesars-branded table games. With its player-selectable wheel spin direction and speed, an intuitive favorite bets system, seamless play in portrait or landscape modes, and picture-in-picture win evaluations, this new roulette variation promises an engaging and customisable gaming experience [1][2][3].