Catawba Two Kings Casino Partners with Carolina Panthers for Multi-Year Deal
Carolina Panthers Forge Alliance with Catawba Two Kings Casino
The Catawba Two Kings Casino has formed a strategic partnership with the Carolina Panthers, the NFL team based in Charlotte, North Carolina. This partnership aims to promote the casino and engage with the Panthers fanbase, expanding the casino's marketing reach significantly[1][2][3][4][5].
Key Details of the Partnership
The partnership includes advertising and promotions at Bank of America Stadium on game days, with the casino receiving prominent advertising placement, including spots on the scoreboard and at stadium entrances[1][2][4][5]. There are also in-stadium activations that enable fans to enroll in the casino’s Lucky North Rewards player loyalty program directly at the stadium[1][2][4][5].
Fan engagement and giveaways are a significant part of the partnership. Select gamblers, especially those with loyalty memberships, can win free slot credits and merchandise, typically promoted during games[1][2][4]. The casino offers tickets to Panthers home games, including seats in the lower-level sections and a luxury 20-person VIP suite for loyal customers and promotional contest winners[1][2][4].
Strategic Goals and Impact
Located approximately 35 miles from Charlotte, the casino benefits from gaining exposure to a large regional fanbase from Charlotte and throughout the Carolinas[1][2][4]. Trent Troxel, Vice President of the Catawba Nation Gaming Authority, stated that the partnership helps promote the casino to Panthers fans and to a wider regional audience[1][2][4].
The casino's plan is to open a permanent resort with thousands of slots, table games, a hotel, and restaurants by 2027, making it a major gaming destination in the Carolinas[1][2][4]. This partnership aligns with the casino's strategic goals, as it associates with a popular local sports team to enhance its regional brand awareness and affinity among football fans across North and South Carolina.
Contextual Notes
The Panthers already have a gambling-related sponsorship with FanDuel (official sports betting partner), so the Catawba Two Kings Casino joins as another prominent gaming sponsor[1][2]. The announcement comes amid ongoing construction and phased openings of the permanent casino resort, with initial phases launching by spring 2026 and full completion by 2027[2][4].
Summary of Impacts on Fanbase
The partnership increases fan engagement by giving fans chances to attend games in premium seating and enter promotions linked to casino rewards. In-stadium advertising and on-site enrollments directly connect Panthers fans with the casino’s offerings, potentially growing the casino’s customer base. By associating with a popular local sports team, the casino enhances its regional brand awareness and affinity among football fans across North and South Carolina.
Overall, this partnership represents a strategic blend of sports marketing and gambling entertainment to mutually benefit the Carolina Panthers' outreach and Catawba Two Kings Casino's market expansion efforts[1][2][4][5].
[1] Carolina Panthers Official Website [2] Catawba Two Kings Casino Website [3] Charlotte Observer [4] Sports Handle [5] ESPN
The Catawba Two Kings Casino forges connections with sports enthusiasts by partnering with the Carolina Panthers, offering exclusive rewards and promotions to fans during games. This collaboration aims to broaden the casino's market reach and strengthen its affinity among football fans in North and South Carolina.
At Bank of America Stadium, fans can participate in casino-related activities, enroll in the casino's Loyalty Rewards program, and even win free slot credits and merchandise. The synergy between sports and casino-and-gambling entertainment promises to entice both Panthers fans and avid gamblers, making for a strategic partnership that benefits both parties.
