CEO of Forsman & Bodenfors Discusses Work Structure and Potential Shift Toward Hybrid Model

Adweek is delving into the evolving landscape of work with a new initiative, the "Open Plan" series. This regular interview series aims to provide insights into changes in thinking about offices, remote work, and transitions ahead.

The pandemic has significantly altered the way companies operate, and the focus for many organizations is no longer a "return to normalcy," but rather defining a new normal. The nature of work has become a complex and potentially volatile topic for many organizations, with the balance between productivity and team emotional well-being being a key consideration.

In the "Open Plan" series, Adweek will interview company leaders to gain an understanding of how they have changed their approach to offices, remote work, and transitions. The series will delve into the strategies these leaders are employing to navigate this new terrain, and what they envision for the future of work.

While the search results do not provide specific information on which companies are being interviewed, it is clear that companies around the world are grappling with finding the balance between productivity and emotional well-being. Mask protocols were initially a significant consideration in discussions about returning to the office, but the new normal involves finding a balance that prioritizes both aspects.

The "Open Plan" series is not an advertisement, but rather a Q&A format that aims to provide information about how company leaders are addressing changes in the nature of work. The series is a way for Adweek to explore these changes, and to provide readers with a deeper understanding of the shifting landscape of work.

As the pandemic continues into its second year, the topic of returning to the office is a highly debated issue among companies worldwide. The "Open Plan" series promises to provide valuable insights into the thoughts and strategies of the leaders shaping the future of work. Stay tuned for updates as the series unfolds.