Chamomile is poised to become a leading force in the market over the next few years.
In the rapidly evolving world of hair care, the focus is shifting towards natural ingredients, sustainability, and inclusion. This holistic approach emphasizes scalp health, eco-friendly practices, and embracing diverse hair types. One botanical ingredient that fits perfectly into these trends is Chamomilla recutita, a plant native to Europe with a long history in natural medicine.
The trend of scalp biotics highlights the importance of caring for the scalp microbiome for healthy hair growth and strength. Products now often contain natural, soothing botanicals and oils, and Chamomile, known for its anti-inflammatory and calming effects, supports scalp health and soothes irritation, aligning perfectly with this trend.
Sustainability is another key factor in the current market. Brands are increasingly using eco-friendly ingredients, packaging, and manufacturing to reduce their environmental impact. Chamomile, a natural plant extract, can be sourced sustainably, making it a perfect fit for the demand for clean, conscious beauty formulas and biodegradable components.
Embracing natural hair textures and diversity is central in 2025. Products tailored to different hair types, including those needing hydration and scalp care, are on the rise. Chamomileβs gentle properties make it suitable for all hair types, including sensitive scalps, thus supporting inclusive hair care ranges that celebrate individuality and diverse hair needs.
The luxury and wellness appeal of modern hair care routines is being enhanced by the adoption of skin care-like routines that nourish hair and scalp deeply. Chamomile extract, often incorporated in serums, shampoos, and conditioners, contributes to this sensory experience with its mild fragrance and soothing benefits.
Innovation in formulas allows for the creation of new products, such as shampoos for sensitive scalps that promote the hair-lightening properties of chamomile. Chamomile, with its lightening properties, has become a natural solution for gradually lightening and brightening hair color in an organic way.
The popularity of chamomile extends beyond hair care, as it is commonly used in treatments for sensitive and irritated skin, as an antimicrobial agent, and as a cicatrizant. The global market value of essential oils, including chamomile, is expected to reach $27 billion by 2022.
The revenue generated by the sale of hair care products in the United States is expected to reach $13.0 billion by 2022, and plant-based and cruelty-free products are attracting consumers from various demographic groups. Nearly 70% of respondents in a 2019 CGS survey said sustainability is an important factor in their purchasing decisions.
A TechNavio report predicts a 3% growth in the global hair care market by 2023. In Indonesia, the most popular ingredient demand for hair care products is herbal, botanical solutions, making chamomile a favourable choice.
Chamomile, along with henna, has become a popular natural alternative for hair lightening, particularly in a market where sustainability and natural ingredients are highly sought after. A study by Matkar NM. (2000) confirmed that at least 5% chamomile or an equivalent amount of extract creates a brightening and lightening effect on hair.
In summary, chamomileβs natural soothing, anti-inflammatory, and hair-strengthening qualities position it as a favoured ingredient within the latest 2025 trends emphasizing natural, sustainable, and inclusive hair careβparticularly in scalp-focused and eco-conscious product formulations.
