Chandan Trehan Talks About Embracing Failure at Bosch North America to Promote Digital Proficiency

Chandan Trehan, the digital supply chains and logistics lead at Bosch North America, shared valuable insights on successful digital transformation initiatives at the recent Automotive Logistics & Supply Chain Digital Strategies North America 2025 event.

Trehan emphasized the importance of understanding why companies are transforming and recognizing the urgency behind it. He warned against viewing digital transformation as a mere technology refresh program, and instead encouraged breaking digital transformation initiatives into smaller projects to allow for quick failure, learning, and pivoting.

Building a culture where it's safe to acknowledge and learn from mistakes is key in digital transformation, according to Trehan. He also encouraged openness around false assumptions and changing strategies when needed.

One major win for Trehan is when frontline employees themselves identify AI use cases that improve their work. He believes that involving employees early and often in digital transformation initiatives is crucial for success.

Trehan also highlighted the importance of communicating the purpose of change to employees to prevent them from viewing digitalization as just another compliance task. He urged organizations to aim high and set up more audacious goals for transformation.

Bosch runs a "digital fluency programme" to ensure every employee has a basic understanding of digital tools, including AI. The programme encourages grassroots innovation by reducing fear among employees.

Maintaining the end goal, learning along the way, and supporting teams with quick wins will ensure progress in digital transformation, according to Trehan. He also advised organizations to be objective in their assessment of their current state and readiness for change.

Chandan Trehan emphasized the need for open, digital, and agile mindsets in the digital transformation journey. His insights provide a valuable roadmap for companies looking to embark on or improve their digital transformation initiatives.