Climbing the Corporate Ladder: Embrace Ambition, Think Boldly, According to Don Norman!

In a thought-provoking video, cognitive scientist and usability engineer Don Norman, co-founder and Principal Emeritus of the Nielsen Norman Group, encourages designers to broaden their horizons and consider the impact of their designs on society and the world.

Known for his work on user-centered design, Norman emphasises the importance of this approach for designers aiming to make a positive impact on societal issues. He is trying to mobilise current and future generations of designers, encouraging them to use their design insights to solve the world's major problems.

The video provides valuable insights into Norman's perspectives on designer advancement in a company. He suggests that moving up in a company can be beneficial for addressing significant issues, as it allows designers to gain knowledge and authority, enabling them to steer the company's path towards addressing important problems.

Norman encourages designers to think beyond their immediate work and to learn key fundamentals of business, such as statistics, finance, accounting, marketing, supply chain, and administration. He believes that these business fundamentals can be learned without attending school, and by knowing them, one can think in systems and design in a way that benefits the company, society, and the world.

The video is a valuable resource for designers seeking to learn from Norman's thoughts. It discusses the role of designers in steering a company towards addressing important problems, and the benefits of doing so for both the company and society.

Norman's message is clear: designers have a unique opportunity to make a positive impact on the world, and he is urging them to seize it. By thinking broadly, learning the fundamentals of business, and using their design skills to address societal issues, designers can help create a better future for all.

To learn more about Norman's thoughts on this topic, the video is available for all designers to watch and gain a deeper understanding of how they can make a difference.