Considering a potential purchase for the Pixel 10? Ponder these points, as Apple and Samsung have seemingly hit the mark in certain areas.

The tech giant Google has officially launched its latest Pixel 10 series on August 20, 2025. This new lineup, produced in-house by Google, promises a host of improvements and exciting features, all available at familiar flagship prices.

The Pixel 10 series starts with the base model, priced at $799. This device comes equipped with a triple-camera setup, featuring a 5x telephoto lens, and boasts an upgraded modem to address common issues such as reception drops, overheating, and battery drain.

Stepping up, we have the Pixel 10 Pro, priced at $999. This model offers a similar feature set but with additional enhancements for a more premium experience.

For those seeking a larger screen, the Pixel 10 Pro XL begins at $1199. The series' crown jewel, however, is the Pixel 10 Pro Fold, priced at a steep $1799.

The Pixel 10 series introduces a range of new colourways, including Moonstone, Jade, Porcelain, and Obsidian. Additionally, the devices come with one-year access to Google AI Pro, offering a suite of AI-powered tools for translation, transcription, and context-aware help.

In terms of connectivity, the Pixel 10 series ships without a physical SIM tray, instead relying on eSIM technology. Moreover, it includes built-in Thread networking for seamless connectivity with other compatible devices.

The Pixel 10 series also boasts improved biometrics, with a quicker fingerprint sensor and smoother face unlock. The Always-On Display (AOD) has also been upgraded for better outdoor visibility, providing a smoother user experience.

Interestingly, the Pixel 9a continues at its previous price of $499, offering an affordable option within the Pixel 10 series lineup. As for the Pixel 9 Pro Fold, Pixel 9 Pro, and Pixel 9 Pro XL, their prices remain unchanged on the Google Store.

Pre-orders for the Pixel 10 series are live now, with general availability slated for August 28, 2025. With its impressive feature set and competitive pricing, the Pixel 10 series is poised to make a significant impact in the smartphone market.

Considering a potential purchase for the Pixel 10? Ponder these points, as Apple and Samsung have seemingly hit the mark in certain areas.