Controversy arises over the switch of jersey sponsor between DFB-Pokal champion VfB Stuttgart and sports betting provider Winamax
VfB Stuttgart Wins First DFB-Pokal in 28 Years Amidst Sponsorship Controversy
In a thrilling DFB-Pokalfinal on May 24, 2025, VfB Stuttgart clinched their first DFB-Pokal victory since 1997, defeating Arminia Bielefeld with a score of 4-2. The match was marked by more than just the sporting performance, as the team took the field with the emblem of Landesbank Baden-Württemberg (LBBW) instead of their previous sponsor, Winamax.
The change from Winamax to LBBW was made for contractual reasons, according to a press release. However, the premature termination of the partnership with Winamax and the presentation of the new sponsor without prior consultation has been a point of contention. Winamax spoke of a clear breach of the agreed cooperation, accusing VfB Stuttgart of repeatedly violating the principles of reliability, honesty, and fairness.
The collaboration between VfB Stuttgart and Winamax, which was prematurely terminated, had been controversial from the start. Both the fan base and investor Porsche had critically viewed the entry of the betting provider. Despite these debates, many fans focused on the sporting performance of VfB Stuttgart, with celebrations taking place on Reddit about the team's performance and the DFB-Pokal victory.
Rouven Kasper, the marketing board member of VfB Stuttgart, promised compensation to fans who had already purchased the exclusive jersey with the Winamax logo before the change. He stated that the club would contact all buyers in the coming week and show their appreciation. LBBW will officially become VfB Stuttgart's main sponsor for the coming season.
It's worth noting that there were problems with sponsorship rules in the Champions League at the time, which may lead to a legal aftermath. However, as of the current information, no specific company has been mentioned in relation to considering the legal consequences of premature sponsorship termination and damaged reputation without yet announcing legal action.
Coached by Sebastian Hoeneß, VfB Stuttgart put up a valiant fight in the DFB-Pokalfinal, securing their place in football history with their long-awaited DFB-Pokal victory. Despite the sponsorship controversy, the focus remains on the team's impressive performance and the joy they have brought to their fans.
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