Convenience store chain 7-Eleven introduces exclusive sleepwear, aiming to boost sales of their round-the-clock breakfast offering.

In an innovative marketing move, 7-Eleven Sweden is promoting all-day breakfast and a line of branded pajamas, marketed as loungewear, to cater to customers spending more time at home during the pandemic.

The marketing director of 7-Eleven Sweden, Anna Maria Carnemark, has stated that the pandemic has led to a significant increase in people spending most of their time at home, and for many, pajamas have become their preferred loungewear.

The promotion of all-day breakfast and branded pajamas is unique to Sweden, and the pajamas, reportedly cozy enough for quarantine wear, are made of 100% cotton. The apparel extension of the 7-Eleven pajamas is available for a limited time, and they retail for 299 Swedish krona, approximately $35.

The Stockholm-based agency, Åkestam Holst, is responsible for the creation of the 7-Eleven pajamas. The manufacturer of the branded pajamas offered by 7-Eleven during the pandemic has not been identified in the provided search results.

The promotion does not involve any other product or service beyond what is mentioned, and pandemic-era rules remain in effect. The promotion of all-day breakfast and branded pajamas by 7-Eleven in Sweden is not specified to be temporary or permanent.

Åkestam Holst is part of the North Alliance family of agencies. By offering branded pajamas, 7-Eleven in Sweden is using this marketing strategy to boost sales for their all-day breakfast, providing customers with a comfortable and convenient option for their stay-at-home needs.

Convenience store chain 7-Eleven introduces exclusive sleepwear, aiming to boost sales of their round-the-clock breakfast offering.