Convenience Store Chain 7-Eleven Introduces Sleepwear for 24-Hour Breakfast Advertisement Campaign
In an innovative move to attract customers, 7-Eleven in Sweden has launched a line of branded pajamas as part of their promotional items. The pajamas, priced at 299 Swedish krona, approximately $35, are cozy enough for quarantine wear and are being sold to mark the all-day breakfast offering.
The all-day breakfast offering and branded pajamas are exclusive to 7-Eleven in Sweden and are part of a strategic marketing campaign. According to Anna Maria Carnemark, the marketing director of 7-Eleven Sweden, more and more people are spending most of their time at home, and for many, pajamas have become loungewear.
The Stockholm-based agency Åkestam Holst is credited with creating the 7-Eleven pajamas. The apparel extension, including the pajamas, is available for a limited time. The pajamas are made of 100% cotton, ensuring comfort for the customers.
The all-day breakfast offering and branded pajamas are related promotional items, with the pajamas being used to further promote the brand. Pandemic-era rules remain in effect, and the window for wearing pajamas is 24 hours long.
7-Eleven in Sweden is promoting an all-day breakfast offering, and the branded pajamas are just another way to attract customers and create a unique shopping experience. Despite the absence of information about the advertising agency that developed the branded pajamas for 7-Eleven in Sweden, it is clear that this move is a step towards creating a memorable brand identity.
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