Create an individual animated film showcasing your unique dream Honda on Amazon's platform
In an exciting collaboration, Honda has launched the Honda Dream Generator, an AI-driven experience for customers, as part of the integrated launch marketing campaign for the all-new 2024 Prologue, Honda's first all-electric SUV.
Developed in collaboration with Amazon Ads Brand Innovation Lab, ad agency RPA, and animation/AI studio, 1stAveMachine, the Honda Dream Generator brings user-provided inputs and AI-generated visuals together to create a custom and shareable animated film.
The Honda Prologue adventure experience, available across Amazon and fueled by 1stAveMachine's AI technology, offers over 190 story variations, made possible by the fusion of illustrators, animation artists, 3D artists, film directors, and AI developers. Each member of a family can build a Prologue adventure of their dreams with various story themes and settings available.
Kate McCagg, Director of Amazon Ads Brand Innovation Lab, stated, "The Honda Dream Generator exemplifies creative collaboration and is incredibly exciting."
The fun-to-drive Honda Prologue is set to arrive in dealerships in the coming weeks. With a spacious, family-friendly cabin and the highest driving range rating in its class, the Prologue promises an unforgettable adventure.
To experience the Honda Dream Generator, customers can access it through call-to-action banners on Amazon. The Honda Dream Generator will have a homepage takeover on Amazon on March 15. In the future, the experience will expand to include voice-activation with Amazon Alexa on Echo Show devices.
The Honda Dream Generator experience is not limited to specific devices. It can be experienced on various Amazon devices, including Fire TV, mobile phones, and desktop computers.
The full campaign for the all-new 2024 Prologue will roll out through 2024. The new "Next Gen Dreamers" TV spot is currently airing as part of the integrated launch marketing campaign.
As for the AI technology behind the Honda Dream Generator, the search results do not provide any information about which company was involved in its development. However, one thing is clear: the collaboration between Honda, Amazon, RPA, and 1stAveMachine has resulted in a groundbreaking AI-driven experience that promises to revolutionise the way customers engage with automotive brands.
