Creating Rhythms in Harmony with Faith: Introducing Halal Beats, the Music Producer

Umar Salaams, a music artist based in north-west London, has made a significant impact on the digital content landscape with his company, Halal Beats. Founded in 2020 by Salaams, also known as Umar Valu, Halal Beats caters to a specific niche in the music industry, offering vocal-only, instrument-free tracks for use on social media platforms.

Salaams noticed a need for halal sounds among Muslim content creators and began producing music that aligns with their faith. His top tracks, such as Where You Are, On My Way, and Fallen, are being used by creators with large platforms, including Leana Deeb, an influencer with over 11.6 million TikTok followers.

Leana Deeb is an example of a Muslim content creator using Halal Beats' music. The music streaming service has grown rapidly since its launch, with half a million monthly listeners on Spotify and over 187,000 YouTube subscribers. Halal Beats has a significant non-Muslim fan base, according to Salaams, welcoming anyone who wants something a "bit more mellow."

Salaams' tracks are carefully written to not conflict with his faith, a reflection of his goal to make Halal Beats accessible to everyone. He encourages the idea of building things for future generations to benefit from.

However, not everyone in the Muslim community agrees with Salaams' view about what is permissible, particularly those with a stricter interpretation. Muslim communities debate whether listening to or making music is permissible, with some interpreting religious texts as prohibiting musical instruments and others allowing them under certain conditions.

Despite this, Salaams states that Halal Beats is designed to be used and listened to by anyone, not just Muslims. The company offers licensing through single-track purchases or subscriptions, making it easy for content creators and businesses to incorporate the music into their content.

Salaams' experience with a record label led him to believe that the industry was not offering much for Muslim content creators who don't listen to music. With Halal Beats, he aims to fill that gap and provide a platform for creators who want to express themselves without conflicting with their faith.

In a world where digital content is king, Halal Beats is carving out a unique space for Muslim content creators. By offering vocal-only, instrument-free music, Salaams is providing a solution that resonates with a growing audience, both within and outside the Muslim community.

Creating Rhythms in Harmony with Faith: Introducing Halal Beats, the Music Producer