Cross-industry diversity laboratory launched by Ogilvy to address problems stretching beyond advertising sector

In a groundbreaking move, advertising's iconic creative agency Ogilvy has established a cross-industry diversity lab named The Force. The innovative initiative brings together leaders from multiple industries, including Blumhouse Productions, Airbnb, Calm, Gallagher, and the Natural History Museum of Los Angeles, to name a few.

The Force is focused on developing solutions that can be implemented in business strategies, with a particular emphasis on Diversity, Equity, and Inclusion (DEI) efforts. This novel approach aims to address systemic racism in business and society, making it a platform for collaborative problem-solving.

The City of Santa Monica and The Force innovation lab have also joined forces in this endeavour. The lab continues to gather diverse leaders across industries, with Ogilvy seeking input from outside the advertising industry to ensure a broad perspective.

The solutions developed by The Force will prioritise DEI efforts, placing them at the core of business strategies. By doing so, the lab hopes to create a more inclusive and equitable environment for all.

The Force innovation lab has expanded its participant base, with each industry representative bringing their unique insights and experiences to the table. This collaborative effort is expected to yield impactful solutions that can be implemented across various sectors.

As the lab continues its work, it is clear that The Force is not just another initiative. It is a powerful movement that is set to reshape the business landscape and contribute to a more equitable society.