Cueva and Unicaja team up together

In an exciting development for sports and tourism in the region, the Cueva de Nerja and Unicaja Baloncesto have announced a three-season partnership. This collaboration aims to bring together tourism and local basketball, creating new experiences for fans and visitors alike.

The partnership will see the Cueva de Nerja logo featured on Unicaja Baloncesto's training kits during national and European competitions. Similarly, advertising from the Foundation Cueva de Nerja will be visible around the Martin Carpena Sports Palace, the home court of Unicaja Baloncesto.

José Alberto Armijo, Mayor of Nerja and Vice President of the Cueva Foundation, expressed his pride in the collaboration, referring to Unicaja Baloncesto as "a true benchmark of sporting success." He added that this partnership would further enhance the reputation of Nerja as a destination for both sport and culture.

As part of the promotional activities, the players of Unicaja Baloncesto will visit the Cueva de Nerja, providing a unique opportunity for fans to interact with their favourite athletes. The Balcon de Europa in Nerja will also be involved in these joint activities.

Special merchandise sales will take place in the official cave store, offering fans a chance to purchase exclusive items related to both the Cueva de Nerja and Unicaja Baloncesto. It's worth noting that the Cueva Foundation already has a partnership with Malaga CF, the most important football club in the region, suggesting a growing trend of sports and tourism collaborations in Malaga.

This collaboration between two iconic brands makes Malaga a must-visit destination for sports enthusiasts and culture lovers alike. With the Martin Carpena Sports Palace advertising the Cueva de Nerja and special merchandise sales in the official cave store, the city is set to become a hub for sporting and cultural experiences.

The president of Unicaja Baloncesto, while not explicitly named in the search results provided, has shown a commitment to this partnership, agreeing to the three-season deal. This partnership is expected to bring about a new era of collaboration between tourism and sports in Malaga, offering exciting opportunities for fans and visitors alike.