Data provider DAIVID offers complimentary AI ad testing tool access to charitable organizations

In an extraordinary move to support charitable organisations, creative data provider DAIVID has announced the launch of "International Charity Day". This initiative, marked on September 5th every year, aims to help charities maximise the impact of their campaigns by providing free access to the company's advanced AI-powered creative testing solution, the Creative Data Feed.

The Creative Data Feed is a revolutionary tool that measures the impact of ads on audiences, providing data-driven insights into attention, emotions, brand impact, and overall effectiveness. It breaks down the attention captured by ads during the critical first and last seconds and provides an overall effectiveness score out of 10 based on predicted attention levels, intensity of positive emotions, and brand recall.

Moreover, the tool offers a second-by-second breakdown of the emotions an ad will generate among target audiences. It even predicts the percentage of people likely to recall the charity behind the ad, share the content, recommend the charity, or make a donation, and identifies the key moments driving each. Remarkably, the AI-powered tool can provide a prediction of the percentage of people likely to feel a deep emotional connection to the content based on 39 distinct emotions.

Tom Saunter, global head of new solutions at WPP, has stated that DAIVID's emotional data is a strong predictor of actual media performance. This endorsement comes as no surprise, given that DAIVID's AI models are trained by combining facial coding, eye tracking, survey data, computer vision, and computer listening APIs.

Charities participating in International Charity Day will have access to DAIVID's insights dashboard and a walkthrough video explaining the results. The offer is limited to one video per charity. To register their interest, charities must be registered in the UK or US and can contact DAIVID by September 5th.

Global brands and agencies like Nike, Snapchat, and WPP are already clients of DAIVID. However, as of now, there is no publicly available information about UK or US charity organizations using DAIVID's free AI-based testing solution for evaluating their advertising campaign effectiveness.

The aim of International Charity Day is to encourage support for humanitarian efforts worldwide. This initiative is a testament to DAIVID's commitment to using technology for good and supporting charitable organisations in their mission to drive meaningful change. International Charity Day is held annually on September 5th to recognise and support charitable organisations.

In a time when charities are under increasing pressure to make their messages resonate deeply with audiences, DAIVID's initiative offers a valuable resource. By providing charities with the tools to measure and improve the effectiveness of their campaigns, International Charity Day is set to make a significant impact in the world of charitable giving.

Data provider DAIVID offers complimentary AI ad testing tool access to charitable organizations