Deal overview: Giltrap Cupra North Shore - Car dealer profiling
In the heart of Wairau Valley, Auckland, the Giltrap Cupra North Shore dealership has opened its doors as Auckland's newest Cupra dealership. Operated by the reputable Giltrap Group, this state-of-the-art facility offers a unique and premium car buying experience.
The dealership boasts a wide range of services, including the sale of new Cupra models, certified pre-owned vehicles, full servicing, genuine parts, finance, insurance, and lifestyle accessories. For those seeking an electric vehicle, the dealership plans to expand its offerings with the arrival of the Tavascan and Terramar.
The workshop at the dealership is a state-of-the-art service centre, equipped with specialist diagnostic tools, tyre alignment, and service bays. Factory-trained technicians ensure the use of genuine parts and adherence to procedures for all Cupra models. The dealership also employs a dedicated grooming team to maintain showroom-level cleanliness during visits or after servicing.
The dealership's high-end finishes, featuring brushed metals, textured stone, and natural woods, create an atmosphere that resembles a premium lifestyle boutique rather than a traditional car dealership. Customers can relax in the lounge, enjoy barista-style coffee, and read a Giltrap 66 magazine while they wait.
To enhance the customer experience, the dealership will host more community events and test drive days to introduce more potential customers to the Cupra range. In the digital realm, the dealership plans to introduce more tools, such as e-showroom integration and virtual walkthroughs, to streamline the sales process and increase reach.
The Giltrap Cupra North Shore dealership is easily accessible, located near the Northern motorway, making it convenient for test drives that include suburban and motorway driving. The area around the dealership offers destinations such as Smales Farm and Milford Shopping Centre.
The dealership employs approximately 30 staff, including dedicated Cupra technicians, sales, finance, service advisors, parts, and technicians across both Audi and Cupra businesses. The sales staff includes Clint Gauld, sales specialist Jeppe Kjer, and business manager Heather Larnder, who can run finance comparisons, print spec sheets, and arrange lifestyle packs or accessories on the spot.
The dealership also offers a digital configurator to help customers visualize model and trim combinations, as well as a library of physical paint and fabric swatches. The Giltrap Cupra North Shore dealership is located at 145 Diana Drive, Wairau Valley, Auckland.
As the importer and distributor of Cupra for New Zealand, through its European Motor Distributors arm, the Giltrap Group is committed to providing customers with an exceptional and personalised car buying experience. The Giltrap Cupra North Shore dealership is a testament to this commitment, offering a premium and modern dealership experience for Cupra enthusiasts in Auckland.
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