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Dealer of automotive parts dramatically multiplies stock using email tricks

A car components firm transitions from a small retailer to a large-scale distributor, utilizing clever email marketing strategies, causing rival businesses to ponder about the secret ingredient they're lacking.

Explosive growth in auto parts inventory accomplished through ingenious email tactics
Explosive growth in auto parts inventory accomplished through ingenious email tactics

Dealer of automotive parts dramatically multiplies stock using email tricks

In the world of automotive parts retail, Speed Parts has been making waves. Founded in 2003, the Australian company has grown from a local shop into a national ecommerce powerhouse. Since partnering with Maropost, Speed Parts has scaled its product offerings from 50,000 to over 700,000 SKUs, and is now preparing to surpass the milestone of 1 million SKUs.

Justin Tettis, Co-founder and Managing Director of Speed Parts, credits Neto - a platform provided by Maropost - for the company's success. According to Tettis, Neto has enabled fast scaling, simplified complex data, and improved the customer experience.

Maropost's partner ecosystem is built for growth, and this is evident in Speed Parts' journey. The company collaborates with Maropost to expand its SKU offerings and enhance its marketplace presence. Speed Parts operates multiple web stores and has a dominant presence on marketplaces like eBay, Kogan, and Big W.

Gordana Redzovski, APAC Managing Director & VP of Revenue of Maropost, praised Speed Parts, stating that the company thrives with Maropost's technology. Maropost's multichannel tools provide the necessary power to support Speed Parts' expansion plans.

Speed Parts' growth is impressive, with the company sustaining 20%+ annual revenue growth since 2018. The company is now looking to expand its marketplace footprint, with plans to return to Amazon and Bunnings Marketplace, and launch on the latter for the first time.

Maropost's website can be found at maropost.com, where businesses can discover how they too can unlock their full potential. As Speed Parts continues to grow, it serves as a testament to the power of partnership and the right technology.

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