Design event entitled "Russian House: Creative Regions 2025" commences in Moscow on September 11, showcasing innovative designs

The "Russian Home. Creative Regions 2025" interior design and technology exhibition is set to take place in Moscow from September 11 to 13 at the MTS Live Hall. This highly anticipated event will bring together over 500 companies and more than 150 designers and artists from various regions of Russia.

At a recent press conference, speakers including Sergei Glushko, Julia Lozovskaya, Julia Marcos, Vadim Kostyurin, and Natalia Vodianova (appointed as ambassador for the exhibition) emphasised the importance of this event as a new growth point for the Russian creative sector.

The exhibition will serve as a platform for showcasing contemporary Russian design, art projects, and ideas that merge tradition and the future. The program includes forums, workshops, lectures, and performances, providing visitors with a rich and engaging experience.

One of the key focuses of the exhibition is the revival of historical manufactories through the "Manufactura of History" initiative. This initiative aims to breathe new life into traditional craftsmanship while maintaining its cultural significance.

The role of regional designers and the reinterpretation of historical heritage are also highlighted in the exhibition. The speakers at the press conference underscored the importance of these aspects, stressing their role in fostering innovation and preserving Russia's cultural identity.

The growth of creative industries' contribution to the country's GDP is another focus of such projects. With the recent adoption of a federal law on the development of creative industries, projects like "Russian Home" align with the state's strategy to boost the creative sector's development.

Natasha Koroleva, a Merited Artist of Russia and the exhibition's ambassador, stresses that "Russian Home" offers a new interpretation of Russian style, a blend of traditions and innovations. Sergei Glushko, Julia Lozovskaya, Julia Marcos, and Vadim Kostyurin all echoed this sentiment, emphasising the significance of the exhibition as a platform for showcasing contemporary Russian design and innovative ideas.

Visitors to the "Russian Home. Creative Regions 2025" exhibition can look forward to meeting contemporary Russian design, art projects, and ideas that merge tradition and the future. With around 100 designer booths and a rich business program, this event promises to be an exciting and inspiring experience for all.