Determining Sunglasses Trends by a Leading Optical Company
In the heart of Italy, nestled in the historic city of Padua, lies Safilo – a global powerhouse in the eyewear industry. With over 90 years of experience, this innovative company has grown to span over 300,000 employees, with operations in 40 countries, and a significant focus on North America and Europe.
Safilo's success is built on a unique blend of tradition and innovation. Every pair of eyewear at Safilo begins with its brand's DNA, drawing inspiration from the past while looking towards the future. The company's vast vintage collection of eyewear serves as a rich source of inspiration, with many designs being based on classics from the archive, given a current twist or a new direction.
Safilo is not just a manufacturer, but a collaborator. They work closely with creative directors of some brands, such as Isabel Marant, to translate their designs into eyewear collections. The same goes for their partnership with David Beckham, who is collaborating with Safilo to develop his own unique aesthetic for Eyewear by David Beckham, set to launch for the spring-summer 2026 season.
As a data-driven company, Safilo leverages artificial intelligence in addition to traditional market research. They have teams scouting trends in various locations worldwide, including Singapore, South Africa, Shanghai, Japan, and Mexico City. This global perspective allows them to understand local design trends and cater to specific consumer preferences.
Deciding what trends to focus on every season is one of the cornerstones of the company. Safilo's creative process involves examining their archive of historical pieces to translate new trends, taking suggestions from the past. This approach ensures that their collections remain fresh and relevant, while still maintaining a timeless quality.
Safilo's collaborative spirit extends beyond fashion brands. They hold licensing for over 25 other brands, including Carrera, Smith, Polaroid, and Blenders. Each of these brands has a unique identity, and Safilo works diligently to ensure harmony between eyewear and apparel designs.
Safilo's headquarters in Padua, Italy, are home to design studios that stretch across the globe, from New York to China. These studios allow Safilo to understand and cater to the diverse needs of their customers, making them a truly global company.
Despite the ever-changing trends in the fashion industry, Safilo's archives are suitable for all brands, regardless of the current trends. This timeless quality is a testament to Safilo's commitment to quality and craftsmanship, making them a trusted name in the eyewear industry.
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