Directives fueling the emergence of the streamlined cosmetics trend

In the world of beauty, a new movement is gaining traction - the minimalist makeup movement. This trend, primarily followed by millennials and Generation Z, is spreading globally, with regions such as Scandinavia, Japan, and parts of North America embracing it wholeheartedly.

At the heart of this movement lies a desire for sustainability, mental health, and intentional living. Consumers of minimalist makeup are environmentally and socially conscious, seeking financially and ecologically sound products. They prioritise fully sustainable production processes, from laboratory to product disposal.

One such product that embodies this ethos is Ethicskin, developed by Provital. Created through a collaboration with local farmers in Queretaro, Mexico, Ethicskin is derived from the flowers of Cuateteco (Mexican Arnica). This product improves skin appearance at the cellular level, benefiting skin hydration, inflammation, hyperpigmentation, and oxidative stress.

Provital, a company that supports the minimalist makeup movement, develops multifunctional, natural, and scientifically proven active ingredients. They are committed to creating products that combine makeup and skincare, aiming to simplify beauty routines and reduce costs.

The emphasis on effectiveness in minimalist makeup products means they must be natural and scientifically proven. The ingredient lists of these products are short and easy to understand, a stark contrast to traditional makeup products with lengthy, complex lists.

Moreover, there is an increasing demand for gender-neutral products in the minimalist makeup market. This inclusivity reflects the movement's commitment to promoting diversity and equality.

Minimalist makeup products often have simple packaging, suggesting dermatologist backing. Initially, the movement was popular in Scandinavia and Japan, but it has since spread worldwide, with new followers emerging in regions like emerging economies, where younger consumers are the largest market for minimalist makeup.

For those interested in learning more about Ethicskin and other CareActives, Provital's CareActives catalog is a valuable resource. As the minimalist makeup movement continues to grow, it's clear that this trend is more than just a passing fad - it's a revolution in the beauty industry.