Discourse on AUTOHAUS podcast by Uwe Feser: "All things have their moment"

Feser-Graf Group Expands into Luxury Car Segment and Embraces Digital Transformation

The Feser-Graf Group, a well-established name in the automotive industry, has made a significant move into the luxury car segment. Brands such as Lamborghini, Bentley, McLaren, and most recently, Ferrari, have been added to their portfolio.

To establish a strong regional presence, the company has launched eye-catching marketing campaigns in major newspapers. This strategic move has helped them gain visibility and recognition in the market.

In addition to their offline efforts, the Feser-Graf Group has also ventured into the digital realm. The AUTOHAUS Podcast, powered by Rameder, is now available on platforms like Spotify, iTunes, Podigee, and Deezer. This podcast offers insights into the options available, the direction of the industry, and the future of the Feser-Graf Group.

The company's expansion into the luxury car segment is not just a prestige project; it is also seen as a strong brand statement. Ferrari, in particular, holds significant value for the Feser-Graf Group.

As the automotive industry undergoes a major shift towards electrification, the Feser-Graf Group is adapting to the changes. Uwe Feser, in a discussion, emphasized the importance of digital visibility and efficiency in the new landscape. He also acknowledged the need to adapt the workshop business model to find new sources of income in an electric future.

The Feser-Graf Group has also expanded its sports car portfolio with a new partnership with McLaren. Meanwhile, the company's succession process is underway, with daughter Kathrin and son Max independently managing important areas. Kathrin is responsible for lead management and digitalization, while Max manages brands and used car sales.

The Feser-Graf Group primarily grew through a focus on business vehicles and used car trading. However, Feser notes that personal relationships and direct customer service, which were more prevalent in the past, are becoming less common in today's digital age.

Uwe Feser, on his 65th birthday, is still working at the Audi Center in Schwabach. Despite the changes in the industry, his dedication and commitment to the Feser-Graf Group remain unwavering. The group has also opened a new Audi Experience in Nuremberg, featuring a showroom and show kitchen.

Despite the lack of specific details about new ideas from the next generation of Feser-Graf to optimize company processes, it is clear that they are focused on streamlining structures and bringing in new ideas, rather than expansion. The Feser-Graf Group continues to evolve with the times, demonstrating a commitment to innovation and growth in the ever-changing automotive industry.

Electrification is fundamentally changing the after-sales business, with the sale of oil likely to decrease in the future. The Feser-Graf Group is embracing this change, positioning themselves as a forward-thinking player in the industry. As they continue to expand and adapt, the future of the Feser-Graf Group looks bright.