Discover how to master Blender for free, following OK Go's latest music video tutorial

In an exciting fusion of music and technology, the latest music video from OK Go, "Impulse Purchase," has been created using the open-source 3D modeling and animation software, Blender. This groundbreaking project, a collaboration between OK Go's frontman Damian Kulash, digital artists Lucas Zanotto and Will Anderson, has pushed the boundaries of what is possible with Blender.

The idea for this collaborative project originated when Damian Kulash reached out to Lucas Zanotto, impressed by his short animated loops. Impressed by his style, Kulash decided to take it a step further, controlling the main 3D character model in real time during his live performance using face-capture technology.

Lucas Zanotto, co-director and producer of the video, proposed a more ambitious project for a 'live performance' featuring Kulash as one of his characters. To bring this vision to life, Blender Studio provided support for the development of a dynamic procedural system in Blender for puppeting a digital character via face-capture software. Will Anderson, a renowned animator, collaborated with the team to design this system.

The video for "Impulse Purchase" features a unique blend of Anderson's quirky animation style and Zanotto's playful design language. The main character from the video can be interacted with by users, and they can learn how to create their own interactive animations using the necessary files, tools, and documentation available on the Blender website. Users can adapt the performance of the video, capturing their own performance of the song or remixing the animation.

Blender, highly rated in the comparison of the best 3D modeling software programs, was the perfect choice for this innovative project. The New Nvidia AI Blueprint for 3D Object Generation, featuring news, reviews, and how-tos related to 3D modeling, was released this week, further highlighting the capabilities of Blender.

"Impulse Purchase" is a song from OK Go's latest studio album, And the Adjacent Possible, which was released earlier this year. The video's face performance tracking of Kulash adds an extra layer of authenticity to the already captivating animation. The project for Impulse Purchase turned out to be weirder and more wonderful than initially envisioned, showcasing the limitless possibilities of combining music and technology.