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Discover the 'Dos and Don'ts' of Purchasing CBD, as Promoted by Medterra's Advertisements

The brand's debut national campaign emphasizes thorough testing and discourages novelty.

Learn the Do's and Don'ts when shopping for CBD, as per Medterra's advertisements
Learn the Do's and Don'ts when shopping for CBD, as per Medterra's advertisements

Discover the 'Dos and Don'ts' of Purchasing CBD, as Promoted by Medterra's Advertisements

In the bustling CBD market, where over 3,000 brands compete for consumer attention, Medterra, a category leader, has taken a significant step forward. The company has launched its first national marketing campaign, aiming to guide consumers through the CBD market with its unique CBDo's and CBDon'ts.

Medterra, a U.S.-based company, prides itself on manufacturing its products using organically grown plants and a CO2 extraction process. The products are made in the United States with non-GMO ingredients, including coconut-derived organic MCT oil.

The company's commitment to quality is evident in their guidelines. Medterra introduced the concept of CBDo's and CBDon'ts of CBD, rules designed to help consumers navigate the market with confidence. According to these guidelines, products should be developed in collaboration with doctors, grown in the United States, and undergo rigorous testing.

However, it's important to note that not all CBD products are created equal. Consumers are advised to avoid products made in private garages or of questionable origin, such as CBD-coated "sleep pretzels." The work, from agency Humanaut, also emphasises the importance of buying products made from certified hemp.

With the CBD market becoming increasingly crowded, Medterra's new national marketing campaign is a welcome initiative. By providing clear and concise guidelines, the company aims to empower consumers to make informed decisions about the CBD products they choose.

In a market where trust and transparency are crucial, Medterra's focus on quality and safety sets it apart. As the CBD market continues to grow, it's clear that Medterra is committed to leading the way, offering consumers a reliable and trustworthy option in their CBD journey.

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