Disgusting Typefaces: A Look at Unappealing Font Styles

In the world of branding, the choice of font can make or break a company's image. On August 6th, 2025, we delve into this fascinating aspect, exploring how fonts can impact a brand's identity.

Certain fonts are synonymous with specific industries. Lobster font, for instance, is commonly seen on menu boards, yoga candle labels, and posters, giving off a vintage and "Brooklyn" aesthetic. However, it's important to note that it can sometimes resemble an Army surplus shop logo made in Microsoft Paint, or even a high-growth fintech company looking like a gastropub in Surrey.

On the other hand, fonts like "BloodStab Italic" or "Sk8orDie.ttf" are often associated with school film club posters for Saw sequels. While they may be eye-catching, they are not typically recommended for brands aiming to deliver a message of trust.

Stencil fonts, often used in camo tents or warning labels for landmines, are advised to be used sparingly unless actively branding such products. Grunge fonts, similar in nature, are often designed by individuals who have recently discovered Slipknot. Using Grunge fonts in brand identity may suggest a personal connection to a cat named Mr Tibbles and a shared Facebook account with a husband. Moreover, Grunge fonts can give people trust issues and are not recommended for brands aiming to deliver a message of trust.

Ubuntu font, described as looking like it came pre-installed on a Linux system, is not known to convey brand trust. The use of 'Lobster' and FS Kitty fonts, respectively, can be compared to impulse-buy body spray from Claire's, glitter glue, year 8 girlband, and something vaguely threatening.

The Brand Pulse Audit tool can help audit a brand's performance, including font choices. This tool can quickly determine where a brand is thriving and where it needs improvement, ensuring that the font choices align with the brand's intended image.

Based in Clerkenwell London, KOTA is a Creative Digital Agency specializing in Creative Web Design, Web Development, Branding, and Digital Marketing. While there is no publicly available information linking specific font types in the KOTA-Studio Slack to full-body rolling or which companies use these fonts in their brand identity, they undoubtedly understand the importance of choosing the right font for a brand's unique needs.

In conclusion, fonts can convey tone, trust, emotion, and can also ruin a brand's image. It's crucial to choose fonts that align with the brand's values and the message it aims to deliver. Interested parties can contact KOTA at hello@our website.co.uk for more information on how they can help your brand make the right font choices.