Dominating Munich Auto Show: Chinese Electric Vehicles Present an Existential Challenge
The automotive world is bracing for a significant shift as the IAA Mobility 2025 show approaches. Scheduled from September 9 to September 14, the event promises to be a platform for innovation and competition, with a focus on electric vehicles (EVs) and the challenges faced by the industry.
In China, the auto industry has been engulfed in a price war for over two years, leading to overproduction and a potential need for consolidation. Meanwhile, China is aiming to challenge Europe's lead in internal combustion engine technology, posing a significant threat to Europe's established players.
One such player, BMW, will showcase its new EV technology, Neue Klasse, at the IAA Mobility 2025 show. The BMW iX3, the first iteration of this technology, is expected to deliver about 30% more range and 30% faster charging. The European Union's rule to force all new cars sold by 2035 to emit no carbon dioxide has accelerated the shift towards EVs, and BMW's iX3 is a testament to this transition.
However, the EU's ambitious plan has raised concerns among some industry leaders. Mercedes CEO Ola Kaellenius has demanded the plan to be killed or diluted, fearing that the European car market could collapse if it goes ahead. Kaellenius, who is also the head of the European Automobile Manufacturers Association (ACEA), has expressed concerns about the viability of hybrid and plug-in hybrid vehicles under the current regulations.
The European auto industry is lobbying politicians to modify the rules, advocating for a change to "technology choice," which would extend the lives of hybrids, plug-in hybrids, extended range electric vehicles, and allow e-fuels to power internal combustion engine (ICE) cars.
Volkswagen will also be present at the show, unveiling the Volkswagen ID.2, also known as the ID.Polo. This affordable EV, expected to cost around €25,000 ($29,400), will be the cheapest EV yet for VW and its own mass market brands, Skoda, and SEAT.
The IAA Mobility 2025 show will also welcome Chinese automakers, including BYD, Changan, Forthing (Indimo Automotive), Aito, Leapmotor, Xpeng, and MG. BYD will present the Seal 6 DM-i Touring, a plug-in hybrid station wagon, while Forthing will showcase several models, including the 4 PHEV, 7 REEV, and 9 PHEV. Leapmotor will exhibit the compact SUV B10 and the new B05 model, and Xpeng will premiere the new P7 electric sedan.
The presence of these Chinese automakers underscores the global nature of the automotive industry and the intense competition it faces. Europe's ICE technology, particularly in the premium sector of Mercedes, BMW, Audi, and Porsche, is threatened by the affordable EVs from Chinese manufacturers.
Consultants Accenture have warned that Europe's economic weakness is a cyclical problem, but the structural problems like the switch to electric vehicles and the threat from China need to be addressed. As the IAA Mobility 2025 show approaches, it serves as a reminder of the challenges and opportunities facing the automotive industry in the coming years.
On September 12, Ursula Von der Leyen, the President of the European Commission, will host European automotive sector executives to discuss these demands and chart a course for the future of the industry. The IAA Mobility 2025 show promises to be a crucial event in this journey, highlighting the latest advancements in technology and design, and setting the stage for the next chapter in the automotive industry's evolution.
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