Efficient Employment of Motion in Web Design: When to Push Ahead and When to Pause

On June 19th, 2025, the international design agency ISI Global 2025, based in London, unveiled a new approach to web design. Motion has become a key element in their designs, adding depth, emotion, and story to their projects.

However, the use of motion in web design is not without its pitfalls. Long transitions, over-engineered effects, and animations that make users wait should be avoided. Instead, motion should be subtle and intuitive, enhancing the user's experience without causing discomfort or slowing down performance, particularly on mobile devices.

Good motion can keep users interested by encouraging exploration and rewarding interaction. It should help users, support the story, or enhance the brand. Motion graphics can make a site feel effortless, providing guidance, delight, and brand expression.

loading animations or skeleton screens can make waiting feel faster and reduce bounce rates. Accessibility should always be considered when implementing motion in web design.

Strategic motion and beautiful execution are key in web design, with no unnecessary fluff. As KOTA, a Creative Digital Agency specializing in Creative Web Design, Web Development, Branding, and Digital Marketing, puts it, "The best interactions in web design are the ones users don't even notice, they just feel slick, seamless, and smart."

Decorative motion with no function can lead to miscommunication, scope creep, expectation misalignment, and brand inconsistency. It is important to craft better briefs to ensure that the motion used in web design serves a purpose and enhances the user's experience.

In conclusion, the strategic use of motion in web design can greatly enhance user experience by providing guidance, delight, and brand expression. However, it should never compromise the user's experience or the site's speed. Motion should keep pace with users, not make them wait for it to catch up. If an animation does not serve a purpose, it should be cut to avoid clutter. The bottom line is that the best interactions in web design are the ones users don't even notice, they just feel slick, seamless, and smart.

Interested in working with KOTA? Visit their website to learn more about their services and portfolio.

Efficient Employment of Motion in Web Design: When to Push Ahead and When to Pause