"Embracing Electric Vehicles is the Path Forward"

Audi's Ambitious Electric Mobility Push Amidst Challenging Geopolitical Landscape

Audi, the renowned German automaker, is gearing up for its largest model offensive in history, with over 40 introductions of either model refreshes or completely new vehicles within the next two and a half years. This ambitious plan, spearheaded by Audi CEO Gernot Döllner and the Audi management team, includes a focus on electric mobility, with the anticipated unveiling of the Q6 e-tron and A6 e-tron, among others.

This strategic shift towards electric mobility is part of a fundamental repositioning of the company, as Audi aims to solidify its place in the rapidly evolving automotive industry. However, this transformation comes with its own set of challenges, particularly in the realm of technological advancement.

Despite these hurdles, Audi has managed to maintain its leading position in the top-end luxury segment in China during the first half of the year. The company's performance in the US has also been commendable, with a 25% increase in vehicle deliveries to customers compared to the same period last year.

However, the global landscape presents complexities that extend beyond technological challenges. Geopolitical factors are adding an extra layer of complexity, but the executive, who recently visited more than 10 sales companies, did not specify the nature of these factors. Similarly, the executive did not provide details on the impact of geopolitical factors on the company.

Personal contact with dealers and customers remains important to the executive, underscoring Audi's commitment to maintaining strong relationships in the face of industry-wide changes. The global share of top-end vehicles, including the G-Class, AMG, Maybach, and S-Class family, is currently at a good level, providing a solid foundation for Audi's future plans.

In conclusion, Audi is navigating through a period of ups and downs, but its commitment to technological transformation and electric mobility is clear. The company's success in the first half of the year, coupled with its ambitious plans for the future, suggest that Audi is well-positioned to weather the storm and continue to thrive in the ever-evolving automotive industry.